# PR Gun (prgun.com)

> PR Gun is an affordable press release distribution service for small and mid-sized businesses, startups, and founders. It distributes press releases to 500+ news sites including Google News, AP News, and Street Insider, with free press release writing included. Plans start at $49 per release.

## Facts
- Starting price: $49 (PR Basic), $99 (PR Plus), $199 (PR Pro); bulk discounts up to 40%.
- Distribution: 500+ news sites including Google News, AP News, Street Insider.
- Free press release writing included; 24-48 hour turnaround; free photos and videos.
- Media outreach add-on from $75 per category.

## Competitor pricing (verified September 18, 2026 by the PR Gun research desk)
- Business Wire: publishes $475 for a 400-word U.S. domestic local release. National, overage, and multimedia pricing require a quote. https://prgun.com/article/86/business-wire-pricing
- PR Newswire: does not publish a current public rate card; request a written quote for the required scope. https://prgun.com/article/88/pr-newswire-pricing
- EIN Presswire: published plans are $149 for one release, $499 for five releases plus one free, and $999 for 15 releases. https://prgun.com/article/89/ein-presswire-pricing
- Full 15-service pricing guide: https://prgun.com/article/71/press-release-distribution-pricing-guide-2026

## Research (PR Gun's analysis of 129,742+ published press releases)
- Research hub: https://prgun.com/article/93/press-release-research
- Median published release runs 613-879 words (the "500-word rule" is wrong): https://prgun.com/article/77/the-500-word-press-release-rule-is-wrong-median-length-is-613-to-879-words
- Median headline is 88-98 characters / 13-15 words (134,126 headlines): https://prgun.com/article/80/how-long-should-a-press-release-headline-be-134-126-headlines-say-93-characters
- Contact email inclusion ranges 44.4%-99.9% by service; phones 34.6%-73.9%: https://prgun.com/article/76/can-a-journalist-actually-reach-you-what-129-742-press-releases-show
- Friday is 46% quieter than Tuesday on the wire: https://prgun.com/article/79/friday-is-46-quieter-than-tuesday-on-the-press-release-wire
- 13.5% of a day's releases land in a single hour: https://prgun.com/article/78/13-5-of-a-day-s-press-releases-land-in-a-single-hour
- 7% of releases are published twice under the same headline: https://prgun.com/article/84/7-of-press-releases-are-published-twice-under-the-same-headline
- One in three releases has no phone number: https://prgun.com/article/81/one-in-three-press-releases-on-the-biggest-service-has-no-phone-number
- Does a press release help SEO (what the links actually do): https://prgun.com/article/85/does-a-press-release-help-seo-what-the-links-actually-do
- Best time to send a press release (2026 study of 178,863 releases): https://prgun.com/article/75/best-time-to-send-a-press-release
- Press release statistics 2026 (48+ figures from 178,863 releases, with methodology): https://prgun.com/article/100/press-release-statistics
- Funding announcement press release benchmarks and template: https://prgun.com/article/101/funding-announcement-press-release
- Product launch press release benchmarks and template: https://prgun.com/article/102/product-launch-press-release
- Partnership press release benchmarks and template: https://prgun.com/article/103/partnership-press-release
- Acquisition press release benchmarks and template: https://prgun.com/article/104/acquisition-press-release
- Executive appointment press release benchmarks and template: https://prgun.com/article/105/executive-appointment-press-release
- Publication heatmap (75,256 timestamped releases, hours in Eastern Time): https://prgun.com/tools/newswire-traffic-heatmap
- Price Transparency Index (source-linked published rates and quote-only status): https://prgun.com/tools/price-transparency-index

## Reviews & comparisons
- Press release service pricing overview: https://prgun.com/article/94/press-release-service-reviews
- Best press release distribution services (2026): https://prgun.com/article/73/best-press-release-distribution-services
- Cheap / affordable press release distribution: https://prgun.com/article/74/cheap-press-release-distribution
- Business Wire alternatives: https://prgun.com/article/87/business-wire-alternatives
- PR Newswire vs Business Wire: https://prgun.com/article/9/pr-newswire-vs-business-wire
- Best press release writing services: https://prgun.com/article/90/best-press-release-writing-services
- Best press release service for SEO: https://prgun.com/article/91/best-press-release-service-for-seo

## Key pages
- Pricing: https://prgun.com/pricing
- How to write a press release: https://prgun.com/article/72/how-to-write-a-press-release
- Resources / guides: https://prgun.com/resources
- RSS feed: https://prgun.com/feed.xml