Velo x McLaren Mastercard Formula 1® Team Relaunches Live Your Fandom to Bring Fans Closer to the Sport They Love
New research commissioned by Velo highlights the lengths fans go to stay connected to the sports and teams they love. This underscores the brand's belief that fandom is an important form of self-expression. Building on this insight, the Velo x McLaren Mastercard Formula 1® Team is relaunching Live Your Fandom for a second year, a platform designed to celebrate fans' individuality and inspire them to express their passion in original ways.
As part of the campaign, Velo recently provided fans with a special opportunity to engage with the team through a unique fan experience in London ahead of the British Grand Prix. The campaign will continue later this summer with the initiation of a global fan competition on @velo.global, inviting fans to share their most original McLaren-inspired fan dreams for a chance to unlock an unforgettable experience with the team.
In the context of limited access to live races, these experiences are crucial for bringing fans closer to the McLaren team. Velo's research found that nearly half (49%) of sports fans have missed an event they were eager to attend, despite 45% indicating that sport is a central part of their lives. With Live Your Fandom, Velo and McLaren continue to support the fans who contribute to the essence of motorsport, encouraging them to celebrate their passion, individuality, and creativity.
For more information about the Velo x McLaren 'Live Your Fandom' campaign, interested parties can visit Velo's Instagram. The promotion is intended for adults over 18 years of age, as this product contains nicotine, which is addictive.
Originally from Scandinavia, Velo has emerged as a leading global brand of nicotine pouches. These small pouches contain nicotine but not tobacco, designed to be placed between the lip and gum. They release nicotine over a short period, varying by brand. For adult nicotine consumers, these pouches offer a convenient alternative to smoking or vaping when those options are not feasible. Velo pouches are available in various flavors and nicotine strengths to cater to different preferences.