LOS ANGELES AUTO SHOW TO STAGE THE NEXT CHAPTER OF CHEVRON WITH TECHRON®; BRAND JOINS 2026 SHOW AS PRESENTING SPONSOR
The Los Angeles Auto Show has announced that Chevron with Techron will join the 2026 event as a presenting sponsor. Chevron's next-generation Techron is a reformulated gasoline additive designed to provide enhanced protection for engines from deposits caused by lower quality fuels, thereby supporting long-term engine performance.
This sponsorship underscores the show's significance as a key venue for automotive innovation. Each November, the Los Angeles Auto Show attracts automakers, designers, and brands eager to showcase their latest products in front of a large and influential audience. The event is known for vehicle debuts, technology premieres, and immersive consumer experiences, marking it as a pivotal moment in the automotive industry.
"Los Angeles is the largest and most important automotive market in the United States, and Los Angeles Auto Show is where consumers and the companies designing the future of mobility come together to see what's next," said Terri Toennies, President and Chief Operating Officer of the Los Angeles Auto Show. "When a brand with the reach and reputation of Chevron with Techron chooses our show to feature the next chapter of an iconic fuel technology, it reflects exactly the role this show plays."
Andy Walz, President of Chevron Downstream, Midstream and Chemicals, commented, "Fuel technology never stands still. Our new Techron formulation builds on what drivers already expect from our branded fuels – clean engines, reliable performance, and confidence at the pump – while reinforcing our continued focus on science-based innovation. We are excited to showcase it at the Los Angeles Auto Show."
The 2026 Los Angeles Auto Show will feature a dedicated on-site experience highlighting Chevron with next-generation Techron. This event will also expand consumer experiences through new on-site activations, programming, and special ticket offers for Southern California families and fans. Additional details regarding the programming and offers will be announced leading up to the opening day.
Scheduled for November 20–29, 2026, at the Los Angeles Convention Center, the Los Angeles Auto Show aims to provide updates on vehicle debuts, special programming, and ticket offerings through its official website. The AutoMobility LA program, which precedes the show, will take place on November 19, 2026, gathering industry professionals for discussions and vehicle reveals.