BIATCH® Tequila Expands to 20 States Following Strategic Distribution Expansion with Reyes Beverage Group

BIATCH® Tequila, a women-founded tequila brand, has announced its expansion into national distribution through a partnership with Reyes Beverage Group, one of the largest beverage distributors in the United States. The expansion comes as the brand has sold over 200,000 bottles and is now available in 20 states.

The new agreement enhances BIATCH Tequila's market presence in states such as Colorado, Louisiana, Oklahoma, and Texas. This complements the brand’s existing distribution network that includes New York, New Jersey, Florida, California, North Carolina, Virginia, Pennsylvania, Alabama, Oregon, West Virginia, Georgia, Mississippi, Illinois, Tennessee, Nevada, and Washington D.C.

Since its launch, BIATCH Tequila has generated more than $3 million in cumulative revenue and expanded to over 1,600 retail locations, achieving an 82% reorder rate from retailers. The brand has also garnered nine industry awards and has received more than 1,300 verified consumer reviews, averaging a 4.6 out of 5 rating.

Aunt Sue Hrib, Founder and CEO of BIATCH Tequila, emphasized the mission behind the brand, stating, "We wanted to create a movement that celebrates confident, unapologetic women. The fact that we've achieved this level of growth while competing against some of the largest spirits companies in the world proves there is significant demand for a brand that truly speaks to women."

As part of its expansion strategy, BIATCH Tequila continues to engage with consumers through its ecommerce platform, reinforcing its connection with a growing community. The partnership with Reyes is expected to further enhance distribution and retail presence, demonstrating the brand's potential for accelerated growth.