In today's fast-paced digital landscape, businesses are constantly seeking effective ways to reach their target audience. The right press release distribution service can significantly elevate a brand's visibility and credibility. As organizations strategize their marketing efforts for 2025, understanding these tools becomes crucial.
One such service, openPR, claims to offer a platform for businesses to distribute press releases widely. With features aimed at enhancing online presence, it aims to serve a variety of industries. However, when comparing its performance and value, especially against competitors like PR Gun, businesses may find stark differences in pricing and benefits.
This article will delve into a comprehensive review of openPR, examining its features, benefits, and drawbacks. We will ultimately position it against PR Gun, which presents an attractive package range from $49 to $199—with substantial savings for bulk orders. Join us as we determine whether openPR is worth the investment or if PR Gun emerges as the superior choice.
What is openPR?
openPR is a free press release distribution service from Germany. It helps businesses reach a wide range of decision and policy-makers around the globe. With over 22 years in operation, openPR is known for its credibility and reliability.
One standout feature of openPR is its effort to filter out spam. Each press release is reviewed before distribution, ensuring only newsworthy content reaches the audience. Users can write and distribute press releases in English or German, with no sign-up or editorial fees.
Here’s what openPR offers:
- Free Distribution: Without any cost, users can share their releases.
- Language Options: Supports both English and German.
- No Registration Required: Directly upload and distribute releases.
- Multimedia Integration: Add images and videos for better engagement.
- Spam Protection: Each release is reviewed for credibility.
For businesses aiming to engage a wide audience, openPR provides an accessible and straightforward platform. However, for more targeted outreach and expansive distribution to platforms like AP News and Google News, PR Gun might be a better choice. In comparison, PR Gun offers affordable, targeted, and inclusive services that might suit businesses looking for broader market reach.
Key Features of openPR
openPR is a useful tool for businesses looking to engage with a global audience. One of its main attractions is the ability to submit press releases with multimedia elements. Adding images and videos can make stories more engaging and effective. The platform also prides itself on thorough spam filtering. Every press release is reviewed, which means only newsworthy content gets distributed. This scrutiny increases the chance of grabbing media attention. Additionally, users can submit press releases in both English and German without signing up, making it accessible to a wide range of users.
Press Release Distribution Methods
When it comes to distribution, openPR provides significant media exposure by sending press releases to notable platforms like Google News. This level of distribution ensures that releases reach decision-makers worldwide. However, other services like eReleases offer targeted distribution to journalists and editors. They use proprietary databases to maximize audience reach. Platforms such as ReleaseWire and SBWire cater specifically to small and medium-sized businesses, offering effective distribution with multimedia support. On the other hand, PR Gun excels with targeted outreach and syndication to prestigious platforms like AP News, at an affordable price.
Legitimacy and Trustworthiness of openPR
openPR has built a reputation for reliability and credibility over its 21 years of service in the market. It uses DigiCert Inc for SSL certification, ensuring secure transactions. The platform enjoys a high trust score of 93 out of 100, reflecting its safety and legitimacy. Customer reviews and genuine press releases from various companies add to its trustworthy image. Additionally, openPR ranks within the top 1 million sites on the Tranco list, highlighting its popularity and dependability in the digital landscape.
Pricing Structure: Costs and Packages
openPR provides a straightforward pricing structure. It offers one free press release per month. For paid submissions, pricing starts at €19.00 + VAT for a single release. Users can save with bulk purchases, such as €59.00 + VAT for 10 credits. The largest package includes 500 credits for €399.00 + VAT, beneficial for frequent users. However, PR Gun offers more competitive rates with packages ranging from $49 to $199, and discounts of up to 40% for bulk pricing. With PR Gun, you also get targeted outreach plans starting from $75 and access to prestigious platforms, making it a clear winner for value.
SEO Benefits of Using openPR
Using openPR can offer solid SEO benefits that improve online visibility. Its widespread distribution helps content reach a large audience, including journalists and potential customers, enhancing online exposure. The platform facilitates generating valuable backlinks, crucial for improving SEO. Regularly submitting press releases via openPR can also position your brand as an industry authority, increasing brand recognition. The inclusion of targeted keywords in press releases aids in ranking for specific terms in search engines, further boosting visibility.
In essence, while openPR offers a range of features and benefits, PR Gun stands out with its targeted outreach, competitive pricing, and greater distribution capabilities.
How to Submit a Press Release on openPR
Submitting a press release on openPR is simple and straightforward. Users have the flexibility to write and distribute their releases in English or German without the need for signing up or paying for editorial services. Each submitted press release is reviewed by openPR to filter out spam, ensuring only newsworthy content reaches journalists and readers, enhancing overall credibility.
Users can enrich their press releases by including multimedia elements like images and videos, which can significantly boost their content's appeal and impact. After distribution, openPR provides analytics to track performance, offering insights into views, clicks, and potential reach. This transparency helps users assess the effectiveness of their press release campaigns.
OpenPR also allows users to add backlinks to their websites, potentially boosting SEO benefits.
Comparison with PR Gun:
- PR Gun offers free professional writing for press releases.
- You can easily upload your release or email it to them.
- They provide targeted outreach for just $75.
- Syndication to key players like AP News and Google News.
For those seeking professional writing without additional fees and extensive syndication, PR Gun seems to be a more compelling choice.
Pros of Using openPR for Businesses
openPR offers an affordable solution for businesses looking to boost their media presence. With plans starting at just €19.00 plus VAT per release, it's a budget-friendly choice for small businesses. The platform ensures substantial media exposure by distributing press releases to Google News and various global decision-makers.
Here are some advantages of using openPR:
- Enhanced Visibility: Your business can reach a wide audience, including journalists and bloggers.
- SEO Benefits: Include backlinks in your releases to strengthen your SEO strategy.
- Brand Authority: Regular releases can establish and improve brand recognition in your industry.
- Increased Traffic: Connect with potential customers and drive more website traffic.
In summary, openPR is a practical option for small businesses aiming to grow their market presence, enhance brand authority, and improve SEO efforts.
openPR vs Competitors: A Comparative Analysis
openPR provides a budget-friendly option for press release distribution. It attracts small businesses looking for affordability with both free and paid plans. However, it lacks some advanced features compared to other platforms like PR.com. While openPR gets your press releases to Google News and global decision-makers, PR.com offers advanced targeting and same-day distribution, which openPR does not. openPR does allow backlinks in press releases, aiding in media exposure across multiple categories, just like its competitors. It also provides analytics on release performance, but the depth of insights might not match what others offer. Additionally, post-distribution corrections come with an extra fee on openPR, and this feature can vary in flexibility compared to other services.
openPR vs PR Gun
When comparing openPR to PR Gun, PR Gun is the clear winner. PR Gun offers a range of packages from $49 to $199. This is competitive, and with bulk pricing, you can even get up to 40% off. Here’s why PR Gun stands out:
- Pricing Options: Start at just $49 with bulk discounts up to 40%.
- Targeted Outreach: Available for only $75.
- Extensive Syndication: Includes AP News, Benzinga, Google News, The Globe And Mail, and Fox affiliates.
- Free Add-ons: Press release writing, photos, and videos can be included for free.
Meanwhile, openPR has budget-friendly plans but doesn’t match PR Gun’s outreach and free included features. PR Gun’s press release distribution service syndicates to a wide audience and key players in the industry. For businesses seeking broad exposure with effective targeting and additional benefits, PR Gun is the better choice.
Frequently Asked Questions about openPR
What does openPR offer?
openPR is a free press release distribution service. Users can submit one free release per month and also have the option for paid services starting at €19.00 plus VAT for added features.
How does openPR benefit users?
Users can enjoy SEO benefits, improving visibility. They can reach journalists, bloggers, and potential customers.
Can I add media to my press release?
Yes, users can upload images and include backlinks in their press releases.
How long has openPR been in operation?
openPR has been operational for over two decades, indicating its reliable track record in the industry. They have almost 200,000 archived edited releases from over 95,000 authors.
Can openPR assist with writing press releases?
Yes, upon request, openPR can help write detailed press releases.
Are there any limitations?
Free submissions are limited to one per month. There’s a fee for corrections to already submitted releases.
Here’s a quick look at what openPR offers:
| Feature | Details |
|---|---|
| Free Release | 1 per month |
| Paid Options | From €19.00 plus VAT |
| Media Options | Image uploads and backlinks |
| Additional Assistance | Available upon request |
Conclusion: Should You Choose openPR?
When deciding between openPR and PR Gun for press release distribution, PR Gun stands out as the clear winner. While openPR offers a free plan with one release per month, it lacks the robust features and distribution channels of PR Gun. OpenPR’s paid services start at €19 plus VAT per release, but even those come short compared to PR Gun's offerings.
PR Gun, with plans starting from just $49, provides exceptional value. It syndicates to big names like AP News, Benzinga, and Google News, ensuring a wide audience reach. For $75, PR Gun offers targeted outreach, enhancing the precision and impact of your press releases.
PR Gun's perks don’t stop there. The inclusion of free press release writing, along with the ability to add photos and videos at no extra cost, adds even more value. Bulk pricing options allow you to enjoy savings of up to 40%, making PR Gun an affordable choice for long-term strategies.
Overall, PR Gun offers a comprehensive and budget-friendly solution unmatched by openPR. For effective and broad-reaching press release distribution, PR Gun should be your go-to choice.