PR Gun thoroughly reviews all press releases (PRs) before distribution to ensure they adhere to editorial guidelines regarding style, structure, and format. Every submission must be genuinely newsworthy and cannot serve as a direct or indirect advertisement for a product or service. Misleading or promotional content is strictly prohibited.
Only PRs that align with our editorial standards will be published on PR Gun. A strong PR should concisely describe an upcoming event, report on a recently concluded event, or announce significant news about your business, industry, or community.
A newsworthy PR announces an important event in your business that has either recently occurred or is scheduled to happen soon. The timeliness, relevance, and impact on the intended audience define its value. The headline and summary should clearly convey the main message.
PRs must maintain a professional tone, avoiding hype, superlatives, jargon, and direct address. First-person language should only appear in direct quotes from an official company representative.
The recommended length is between 450 and 800 words. PRs under 450 words may not be indexed by Google News. The content should be grammatically correct and free of spelling errors. If using industry-specific acronyms, provide definitions to ensure clarity. Errors can damage credibility.
When publishing a PR, you can tag relevant keywords, which are indexed by search engines and journalists’ RSS feeds. These may include your company’s name, industry, or other relevant terms.
You may include HTML links within the main body of your PR, such as links to websites or videos. However, email addresses embedded in the content will not be protected by spam blockers, unlike those listed in the designated contact section.
Companies are responsible for ensuring all PR content is accurate and up-to-date, particularly when making professional claims. Any PR referencing legal matters must include properly cited and authenticated documentation.
All PR submissions must include a valid email address and phone number within the contact section.
The headline should succinctly capture the PR’s purpose. Only the first letter of the first word and any proper nouns should be capitalized. A brief summary (maximum 250 characters) should follow the headline, free of links, and should include relevant keywords for search visibility. The first paragraph should introduce your company and highlight the key announcement.
PRs cannot promote business models or practices that violate PR Gun’s editorial and marketing policies. Our editorial team has the final say on whether a PR meets acceptable industry standards.
PRs must not include spam phrases or promotional calls to action such as “Click here” or “Amazing business opportunity.” Excessive capitalization and exclamation marks designed to advertise products or services are not allowed.
PRs must not contain defamatory content or material intended to harm an individual, company, or group. The language must not incite hatred, discrimination, or violence. Hate speech—including content targeting individuals or groups based on language, religion, race, gender identity, or other protected categories—is strictly prohibited.
PR Gun does not allow press releases that:
Additionally, we do not accept PRs related to:
PRs that do not meet these guidelines will not be approved for distribution. Non-compliant PRs will not be eligible for refunds, as such violations damage relationships with our newswire partners. However, we prioritize customer satisfaction and will allow the submission of a revised or new PR that meets editorial standards.