SOFTSWISS Unveils New Positioning and Refreshes Visual Identity
SOFTSWISS has announced a new positioning and refreshed visual identity as part of its response to ongoing structural changes in the iGaming markets. Insights from five years of SOFTSWISS iGaming Trends research indicate that operators are increasingly expecting technology providers to offer more than just software solutions.
According to the findings, three significant shifts are transforming the industry: rising market fragmentation due to local regulations, increasing operational complexity for operators, and a transition from transactional vendor relationships to long-term partnerships founded on reliability, expertise, and brand trust.
In light of these developments, SOFTSWISS has broadened its role beyond that of a software provider, becoming a technology and growth partner. The company now offers a suite of compliance-ready products, extensive expertise in regulated markets, robust infrastructure, and expert-led services designed to assist operators in launching, growing, and scaling their businesses sustainably.
Currently, SOFTSWISS holds licenses and certifications in over 25 jurisdictions worldwide, highlighting its proficiency in navigating regulated markets. The company works with more than 60 certified brands in Brazil, accumulating considerable experience in the country’s regulated iGaming sector. Additionally, SOFTSWISS contributes to industry discussions through organizations like Brazil's ANJL and Malta-based iGEN, focusing on the development of sustainable regulated markets.
Technology continues to be central to SOFTSWISS' strategy, with the company reporting 99.999% platform uptime over 17 years while supporting over 1,500 brands globally. To achieve a balance between operational excellence and innovation, SOFTSWISS has created a dedicated Chief Artificial Intelligence Officer (CAIO) role, aimed at advancing both platform reliability and AI innovation simultaneously.
Ivan Montik, Founder of SOFTSWISS, stated, "As iGaming becomes more regulated and more complex, operators need much more than technology alone. They need a partner that understands regulation, brings operational expertise, and supports sustainable growth over the long term. Our updated positioning doesn't change who we are – it simply reflects the company we've become and the role we already play for our partners." The new identity will be launched globally across products, communications, and industry interactions throughout 2026.