This July Regal and Nathan's Famous Are Serving Up a Hot Dog Summer with Big Rewards
Regal has announced the launch of "Hot Dog Summer," featuring upgraded quarter-pound Nathan's Famous hot dogs served with Heinz condiments at concession stands from July 1 to August 2. During this period, Regal Crown Club members will have the opportunity to earn rewards for every Nathan's Famous hot dog purchased while enjoying summer blockbusters.
Jake Bishop, Head of Food & Beverage at Regal, stated, "At Regal, we're consistently working to elevate every element of the moviegoing experience, and this summer, we're focused on offering bigger and better hot dogs." The company has re-evaluated every component of its hot dogs, including the meat, bun, condiments, and packaging, to enhance the overall experience for moviegoers.
To entice those who have yet to try the new hot dogs, Regal Crown Club members who have never purchased a hot dog will receive a free toppings upgrade to their accounts. This allows them to transform a 100% beef Nathan's Famous Classic Dog into a Chili Cheese Dog or the limited-time Coyote vs Acme Dynamite Dog at no extra cost.
Loyalty members will earn various rewards for their Nathan's Famous hot dog purchases, including 1,000 extra credits for their first hot dog and a free Classic Dog after every fifth purchase. Members who buy 80 hot dogs during the promotion could win up to 16 free hot dogs. Additionally, those making their second hot dog purchase will be entered into a sweepstakes to win a luxury trip to Coney Island, which includes sightseeing passes and an opportunity to serve as a guest judge at the 2027 Nathan's Famous Hot Dog Eating Contest.
As part of the festivities, the top five hot dog purchasers during Hot Dog Summer will win exclusive Nathan's Famous-themed popcorn buckets, complete with hot dog holders. On National Hot Dog Day, July 15, Regal Crown Club members named "Nathan" can redeem a free colossal quarter-pound Nathan's Famous Classic Dog via the Regal mobile app while enjoying summer films.
Regal operates a large theatre circuit across the United States, consisting of 5,386 screens in 394 theatres as of May 31, 2026. The company is dedicated to enhancing the moviegoing experience with a diverse selection of premium formats, a unique subscription program, and improved food and beverage offerings. Further information can be found at REGmovies.com.