Storika Closes Seed Round to Scale AI-Native Creator Marketing Platform
Storika, an AI-native platform that automates end-to-end influencer marketing for direct-to-consumer brands, has closed a seed funding round on undisclosed terms. The round included a strategic investment from global beauty conglomerate Amorepacific, along with participation from Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital. The company plans to use the funding to accelerate its expansion in the U.S. market.
The platform aims to replace the traditionally manual, relationship-driven process of influencer marketing. Brands often invest significant resources in identifying creators, managing outreach, negotiating terms, coordinating deliverables, and measuring results. Storika's AI orchestrator automates this entire workflow, handling everything from discovery and personalized outreach to content delivery and performance tracking.
Rather than serving as a mere dashboard for data interpretation, Storika is designed to act autonomously. Its AI orchestrator directs a network of specialized agents throughout each stage of campaign execution, improving its accuracy over time based on marketer feedback and prior campaign results. The platform utilizes a database that includes more than seven million global creator profiles and organizes creator, content, brand, and audience relationships in a graph database to achieve a deeper understanding of fit beyond just follower counts or keyword matching.
Current clients of Storika include Amorepacific and Hanpoom, a Korean food and lifestyle e-commerce platform, with an increasing focus on U.S. direct-to-consumer beauty and lifestyle brands. A representative from Amorepacific's investment team remarked on the impressive nature of Storika's proprietary AI agent technology and the significant growth potential within the global creator marketing landscape.
Storika intends to deploy the newly acquired capital to enhance its AI agent infrastructure and expand its U.S. B2B customer base. The platform is set to go live on July 15 at the Google for Startups Accelerator: Korea Demo Day. CEO Brice Lee stated, "The era of running influencer campaigns on experience-based judgment and manual, spreadsheet-driven workflows is ending. AI-powered execution is taking its place, and brands that adopt it early will operate with a structural advantage in both cost and speed."
Headquartered in Seattle, Washington, Storika is an AI-native creator marketing automation platform specifically designed for direct-to-consumer Brands. Its AI orchestrator is capable of managing the entire influencer campaign lifecycle, encompassing discovery, outreach, execution, and performance analysis.