Timex Group przejmuje pełną własność nad spółką Daniel Wellington

Timex Group has completed the acquisition of Daniel Wellington, a global brand recognized for its watches and jewelry, which will now be fully integrated into Timex Group's portfolio. This acquisition follows Timex Group's purchase of a 25 percent stake in Daniel Wellington three years ago and marks a significant step toward increasing investments in the brand's further development through product innovations, brand strengthening, and expanding global opportunities.

For the past three years, Timex Group has been a stakeholder in Daniel Wellington and has worked closely with the company. During this time, both companies developed new products together and collaborated on procurement, brand building, and commercial activities. Timex Group has praised the Daniel Wellington team, the quality of the products introduced to the market, and the progress made in revitalizing the brand’s growth trajectory.

Timex Group's recent acquisition reflects their confidence in the brand's potential for further expansion. With the acquisition of 100 percent of the shares, Timex plans to increase its investment in Daniel Wellington by leveraging its global expertise, operational capabilities, and brand-building experience to accelerate the company's growth.

Daniel Wellington will continue to operate as a distinct brand within Timex Group, maintaining its signature Scandinavian design, minimalist style, and direct customer relationships that have been fundamental to its international success. The brand aims to continue its growth while benefiting from Timex Group's extensive experience in design, product development, procurement, manufacturing, distribution, digital consumer communication, and brand building.

The acquisition aligns with Timex Group's strategy of creating and nurturing a portfolio of exceptional global brands that retain lasting consumer appeal and possess their own authentic story. Daniel Wellington enhances the company's position in the high-quality design segment for watches and jewelry, further confirming Timex Group's capability to unleash the long-term potential of iconic brands through a global operational platform.

Filip Tysander, founder of Daniel Wellington, expressed his vision for the brand when he established it: to create a label where timeless design becomes personal, stylish, and accessible to a wide audience. He noted that watching the brand evolve into a globally recognized entity has been an extraordinary journey and emphasized the importance of maintaining its uniqueness. Tysander acknowledged Timex Group's respect for Daniel Wellington's identity while providing the expertise and scale needed for its continued development.

The financial terms of the transaction have not been disclosed.