Velo x McLaren Mastercard Formula 1® Team relanza Live Your Fandom

The Velo x McLaren Mastercard Formula 1® Team has announced the relaunch of its "Live Your Fandom" campaign, aimed at connecting fans to the sports and teams they love. A recent study commissioned by Velo highlights the lengths to which fans will go to maintain their connection to sports, reinforcing the brand's belief that fandom is an important form of self-expression.

The campaign is set to continue this summer with the launch of a global contest that invites fans to share their most original McLaren-inspired dreams for a chance to experience an unforgettable moment with the team. This initiative follows a recent event in London where fans had the opportunity to interact with the McLaren team ahead of the British Grand Prix.

Research conducted by Velo indicates that nearly half (49%) of sports fans have missed an event they were eager to attend, despite 45% expressing that sports are central to their lives. Through "Live Your Fandom," Velo and McLaren aim to support fans who make motorsport possible, encouraging them to celebrate their passion, individuality, and creativity.

Velo, originally from Scandinavia, has grown into a leading global brand of nicotine pouches. These small pouches, which contain nicotine but no tobacco, are designed to be placed between the lip and gum, releasing nicotine quickly. They offer an alternative to cigarettes or vaping for adult nicotine consumers, with various flavors and nicotine concentrations available to cater to different preferences and experience levels.

For more information about the Velo x McLaren "Live Your Fandom" campaign, visit Velo's Instagram. The product is intended for nicotine consumers aged 18 and older and contains nicotine, which is addictive.