Generac Promotes Niccolò Borracchini to Executive Vice President - International

Generac Holdings Inc., a global designer, manufacturer, and provider of energy technology solutions and power products, has announced the promotion of Niccolò Borracchini to Executive Vice President – International. In this role, Borracchini will oversee the Generac and Pramac-branded business outside the U.S. and Canada and will report directly to CEO Aaron Jagdfeld. The promotion is effective immediately.

Borracchini's appointment comes after the retirement of Paolo Campinoti, who served as Executive Vice President – International until July 1, 2026. Campinoti joined Pramac in 1993 and played a key role in its transformation into a recognized power generation brand. Following Generac's acquisition of Pramac in 2016, he continued serving as CEO of the Pramac Group. He will now offer strategic counsel in a consulting role as President - International Development.

Aaron Jagdfeld praised Campinoti's contributions, stating that he has been instrumental in building the commercial relationships and international brand of Pramac. "We are fortunate that his expertise will continue to benefit Generac," Jagdfeld added.

Borracchini has been with the Pramac organization since 2015, starting as Corporate General Manager. After the acquisition, he contributed to the integration and international expansion of the group. He was appointed Senior Vice President – International in 2024 and expressed his commitment to enhancing Generac's international presence and customer relationships.

Before joining Pramac, Borracchini worked in private equity, focusing on mid-market investments. He holds a Master of Science in Management and a Bachelor of Economics and Business Administration from the University of Siena. Additionally, he serves as a Board Member and Vice President of the ITS Energia e Ambiente Foundation in Italy.