River Associates Announces Acquisition of Horsepower Automotive Group
River Associates Investments, L.P., a private equity firm based in Chattanooga, Tennessee, has announced the acquisition of Horsepower Automotive Group, a company specializing in the aftermarket automotive sector. The transaction was finalized on June 11, 2026.
Horsepower Automotive Group, located in Chandler, Arizona, manages a range of aftermarket brands that cater to various enthusiast vehicle platforms, including models from Ford, Mercedes, Jeep, Chevrolet, Toyota, Ram, and Lexus. The company's focus is on designing, manufacturing, and distributing performance parts and accessories for off-road, overlanding, and adventure vehicle applications.
The brand portfolio of Horsepower includes Flatline Van Co., DV8 Off-Road, Addictive Desert Designs, C4 Fabrication, and Rago Fabrication. These brands collectively address a broad customer base of vehicle owners, upfitters, distributors, and OEM accessory programs through direct-to-consumer websites and various aftermarket channels.
Chris York, CEO of Horsepower Automotive Group, stated that River Associates distinguished itself as the right partner due to its extensive experience within the automotive aftermarket. He expressed enthusiasm about the partnership, highlighting the firm’s understanding of growth opportunities and commitment to preserving the quality and reputation of Horsepower's brands.
Blake Lewis, Principal at River Associates, remarked on the acquisition of Horsepower as a promising addition to the firm’s portfolio, noting the company's extensive lineup of premium brands and strong management team. He emphasized River's commitment to support Horsepower in capitalizing on its growth in the off-road and overland aftermarket sectors.
The acquisition was financed through River's eighth investment fund, with additional financial backing from Abacus Finance Group and GMB Capital Partners. River Associates intends to work with Horsepower’s management team to identify strategic acquisitions that will enhance its market position.