TEAM LEWIS Introduces AI Practice to Accelerate Visibility and Trust for Emerging AI Companies

July 8, 2026

TEAM LEWIS, a global integrated marketing agency, announced the launch of its AI Practice aimed at assisting emerging AI companies in simplifying and clarifying complex technologies for better market narratives that can foster growth.

This new practice is designed specifically for companies involved in developing the AI stack. It focuses on helping brands move past general claims and technical jargon, enabling them to effectively communicate real-world impacts to developers, buyers, investors, and analysts. According to the company, nearly one in two Americans (47%) believe that marketing often looks or sounds the same, making differentiation crucial in today's market.

The AI Practice draws on TEAM LEWIS's extensive experience within the deep tech ecosystem. It encompasses various strategies, including brand positioning, media relations, campaign strategy, content creation, and visibility programs, all aimed at translating complex value into easily digestible authority within the industry.

"AI companies don't have a visibility problem – they have a clarity problem," stated Danielle Malvesti, VP of Strategy at TEAM LEWIS. "The market is saturated with general AI claims, but buyers are looking for proof, perspective, and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster, and turn innovation into influence."

As part of its launch, the AI Practice introduces the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers using AI in practical applications. Members will receive weekly news roundups, participate in candid peer discussions, and have access to a calendar of local meetups, with registration subject to approval.

TEAM LEWIS, founded in 1990 and headquartered in London, operates across 27 offices worldwide, including Asia, EMEA, and North America. The agency is known for delivering creative campaigns for commercial and community causes.

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