Nips by Nippies Enters Next Phase of Growth with National Retail Expansion
Nips by Nippies, a modern everyday essentials line under the Nippies brand, is expanding its retail presence through new partnerships. The brand has experienced growth through its success on platforms such as Amazon, direct-to-consumer sales, and specialty retail. This expansion marks the brand's move beyond its previous availability at CVS, making its collection accessible to more shoppers across the country.
As consumer preferences shift towards comfort, versatility, and confidence in their clothing, Nips by Nippies aims to cater to these needs. The brand's expanded distribution across leading national retailers will enhance visibility and facilitate integration into the daily routines of consumers.
Designed for everyday wear, the Nips by Nippies collection provides modern wardrobe essentials at accessible price points. The lineup includes adhesive bras, fashion tape, silicone nipple covers, and lifting solutions, with reusable products allowing for up to 20 wears, thereby maintaining the quality expected from the Nippies brand.
Dave Johnson, Chief Executive Officer, stated, "Consumer demand continues to validate our vision for the brand and the opportunity within this evolving category. As more consumers discover Nips by Nippies, we're focused on ensuring our products are available wherever women shop." The expansion is seen as a key step in the brand’s evolution, representing its first national mass retail expansion beyond the drug channel.
In furtherance of its retail growth, Nips by Nippies will partner with additional national retailers throughout 2026. Beginning July 5, 2026, the brand will be available in Target stores nationwide, offering 10 SKUs both in-store and online, and targeting a trend-conscious customer base. Prices for the products range from $9.99 to $22.99.
Founded by women, Nippies is recognized as a leading premium nipple cover brand, dedicated to providing comfortable alternatives to traditional bras. Using medical-grade materials, the products are designed to be skin-safe and deliver seamless coverage. Nippies focuses on innovation and inclusivity, positioning itself as a trusted choice for consumers.