ECN bringt ABM Matcher auf den Markt und überträgt zielkundenbasiertes Marketing auf Premium-DOOH in Büroumgebungen
A new planning tool has been introduced to help advertisers identify where their target companies can be reached through Europe’s leading office DOOH network.
Executive Channel Network (ECN), the leading operator of digital out-of-home (DOOH) media in office buildings across Europe, has launched ABM Matcher, a new planning tool that shows advertisers and agencies the extent to which their target companies align with the audience that ECN reaches in prime office locations in the UK, France, and Germany.
With brands increasingly focusing on audience-based planning and account-based marketing (ABM), ABM Matcher connects digital targeting with targeted outdoor advertising. Advertisers and agencies can securely upload their target company lists to assess how well these businesses correspond to the audience reached by ECN, enabling them to identify opportunities to engage professionals and decision-makers in elite office environments.
ABM Matcher is available through ECN’s new website and is part of a broader suite of planning tools aimed at helping advertisers make more informed decisions in campaign planning. The platform also offers audience analytics, programmatic advertising resources, location analysis, and a knowledge hub, providing advertisers with a centralized source of information about ECN and its premium office DOOH network.
ECN reaches professionals in prime office buildings in the UK, France, and Germany, assisting brands in engaging with decision-makers in attention-grabbing work environments. By combining audience analytics with practical planning tools, the company continues to support advertisers in reaching business audiences in a measurable and data-driven manner.
Charles Parry-Okeden, global CEO of ECN, stated, “Account-based marketing has become a core strategy for many B2B advertisers, but translating these principles into outdoor advertising planning has not always been easy. ABM Matcher changes that. The tool allows advertisers to easily see how their target companies align with our audience in office buildings, leading to more informed planning decisions before launching campaigns.”
The launch reflects ECN's ongoing investments in audience analytics, planning tools, and technology, solidifying the company’s position as Europe’s leading media network for office environments while addressing the growing demand for audience-focused, data-driven advertising solutions.
For more information about ABM Matcher, visit: www.executivechannelnetwork.com.
ECN is Europe’s leading operator of digital out-of-home media for office environments and reaches professionals in premium office buildings in the UK, France, and Germany. Through audience analytics and programmatic advertising capabilities, ECN helps brands target professionals and decision-makers effectively.
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