BODYBAR PILATES EXPANDS TEXAS FOOTPRINT, INKS THREE-STUDIO DEAL IN SAN ANTONIO

July 17, 2026

BODYBAR Pilates has announced a new development deal to open three studios in the greater San Antonio area, led by first-time franchise owners Laurie and Eric Falcon. The couple plans to establish studios in the Alamo Heights, Stone Oak, and La Cantera communities, with the first location expected to launch in Alamo Heights in Spring 2027.

The Falcons are preparing to hire 10-15 team members, including a studio manager, fitness manager, sales associates, and qualified Pilates instructors once the lease is finalized. Their backgrounds in service — Laurie as a nurse practitioner and Eric as a retired U.S. Air Force veteran and Department of Defense firefighter — have influenced their decision to invest in a business that promotes health and wellness.

“Eric and I are so honored to spearhead BODYBAR Pilates' development efforts in San Antonio,” said Laurie Falcon. “When we were looking into franchises, we knew we weren't just investing in a fitness studio. BODYBAR's mission aligned perfectly with our family's values, making them the clear choice.” Laurie highlighted the corporate team’s strong support and resources, expressing confidence that BODYBAR Pilates will appeal to the community.

BODYBAR Pilates offers contemporary, reformer-based Pilates classes designed to be accessible for all fitness levels. The studio's classes combine traditional Pilates principles with a modern, high-energy approach, utilizing equipment like the Reformer and Exo Chair. Classes will be led by certified instructors focusing on strength, balance, mobility, and overall well-being.

Matt McCollum, CEO of BODYBAR Pilates, stated that the company is excited about the Falcons’ initiative to bring BODYBAR Pilates to San Antonio. He noted that the city is one of Texas's fastest-growing metro regions and is home to tight-knit neighborhoods and health-conscious residents. BODYBAR Pilates has 86 operating studios and 30 more slated to open this year, actively seeking qualified candidates for expansion.

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