Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

Starting July 18, Costco members will have the opportunity to purchase Laifen's award-winning SE High-Speed Hair Dryer at select warehouse locations throughout the U.S. This launch marks Laifen's most significant retail expansion in the United States and extends its haircare technology to Costco members across a variety of markets.

By collaborating with Costco, Laifen aims to provide consumers with easier access to its products through one of the country's leading membership retailers. This partnership adds Laifen to Costco's growing collection of premium beauty and personal care brands. The initial rollout will feature select Costco warehouse locations, particularly in the Western U.S., including California, the Pacific Northwest, and the Southwest.

Laifen's partnership with Costco is significant due to the retailer's reputation for quality and selective merchandising. "Costco represents an important milestone in our U.S. retail strategy," said Romeo, General Manager of International Business at Laifen. He noted that as consumers increasingly desire salon-quality performance at accessible prices, this collaboration allows Laifen to reach a broader audience.

The Laifen SE High-Speed Hair Dryer, designed for professional-level performance, features the brand's proprietary high-speed brushless motor that enables fast drying while minimizing heat damage and frizz. The Costco launch signifies Laifen's ongoing expansion beyond direct-to-consumer and online channels, allowing for increased access to its innovative haircare solutions.

The Laifen SE High-Speed Hair Dryer will be sold in White at select Costco locations, with additional color options, including Purple and Pink, available for online shoppers at Costco.com. Founded in 2019, Laifen has established itself as a global personal care technology brand, recognized for its innovative engineering across various categories, including hair care and grooming.