„essential COSTA RICA" bringt landwirtschaftliche Erzeugnisse aus Costa Rica zu Millionen europäischen Verbrauchern
A multi-channel campaign known as "The Natural Choice" aims to bring fresh products from Costa Rica to millions of consumers in the United Kingdom, Germany, and Spain. The campaign, organized by essential COSTA RICA, utilizes Amazon Ads channels, including Prime Video, Fire TV, Alexa, and Amazon Fresh Bags, along with digital media platforms and in-store promotions across European retailers. It encompasses more than 240 tasting events to engage consumers with Costa Rican bananas, pineapples, coffee, and cassava.
The initiative targets consumers during both entertainment and shopping moments through video content, recipes, product tastings, and interactive experiences. Featuring creative themes such as "From Our Land to Your Table" and "The Natural Choice for Modern Living," the campaign encourages consumers to incorporate Costa Rican agricultural products into easy-to-prepare recipes developed by local chefs.
The campaign's narrative highlights the story of Costa Rican products through various Amazon Ads touchpoints, including the Amazon Brand Store, Prime Video ads, a customized Fire TV landing page, and Alexa brand experiences in the UK and Germany, as well as Amazon Fresh bags in the UK and Spain. Central to the campaign are 12 original recipe videos—four per market—created by local chefs who interpret Costa Rican ingredients within their own culinary traditions.
"At essential COSTA RICA, we are constantly exploring ways to bring our agricultural value proposition closer to European consumers in an innovative and natural manner," said Adriana Acosta, Director of essential COSTA RICA. "By collaborating with the Amazon Ads Brand Innovation Lab, we can integrate ourselves into consumers' daily lives, whether they are discovering Costa Rican ingredients on Fire TV before watching a movie, cooking with Alexa, or finding new recipe inspirations with their Amazon Fresh delivery." This initiative not only enhances the positioning of Costa Rica's agricultural sector but also provides meaningful support for PROCOMER, the government agency promoting trade and investment in Costa Rica.
The current phase follows the initial "Natural Choice" campaign launched in collaboration with the Amazon Ads Brand Innovation Lab in the latter half of 2025. The prior campaign aimed at introducing Costa Rican products in the United Kingdom, Spain, and Germany utilized various Amazon Ads channels and was the first nationwide export brand campaign on Amazon Ads spanning multiple markets. It featured effective media placements and digital platforms to strengthen the visibility of Costa Rican products in targeted European markets.
The campaign, which began on June 22, 2026, will continue throughout late spring and early summer in Europe, coinciding with a prime season for promoting fresh products and well-being lifestyles. In France, tastings of Costa Rican pineapples and cassava will take place in 20 Intermarché supermarkets, while in Germany, additional tastings will be conducted in EDEKA supermarkets. This initiative will further highlight Costa Rica's connection to sustainability, biodiversity, and the freshness of its agricultural products and production processes.