Unisport Appoints Denise Karkos as Global Chief Marketing Officer

July 27, 2026

Unisport has announced the appointment of Denise Karkos as its Global Chief Marketing Officer. Karkos, based in Taunton, Massachusetts, will oversee both Global marketing functions and the North America marketing organization. She will report to Unisport North American CEO Michael O'Connor and will also have a dotted line reporting relationship to Joris Van Rooy, Global CEO. In her new role, Karkos is tasked with executing the company's global marketing and customer strategy, which includes brand marketing, content creation, social media and influencer marketing, creative, data and analytics, market intelligence, and strategic partnerships.

"Denise's proven ability to scale iconic consumer brands and build high-performing, data-driven marketing organizations makes her the right leader to drive Unisport's next chapter," said O'Connor regarding Karkos's appointment.

With over 30 years of experience in marketing and eCommerce, Karkos has held Chief Marketing Officer positions at TD Ameritrade and SiriusXM & Pandora, and most recently served as Chief eCommerce Officer at Dick's Sporting Goods. Her experience in transforming customer experiences and boosting omni-channel revenue is expected to enhance Unisport's brand equity and deepen customer engagement as the company expands internationally.

Unisport is currently backed by Innova Capital, which is facilitating the company’s international growth and consumer connections in soccer under Karkos's leadership.

Unisport Group is a global football digital ecosystem that integrates omnichannel retail, content, and software. Headquartered in Poland and Denmark, the company operates at the crossroads of digital commerce, sport tech, media, community engagement, and retail, serving millions of football players and fans worldwide.

Innova Capital is a private equity firm based in Central Europe, focused on investing in mid-sized companies across various sectors while promoting growth through strategic expansion and operational excellence.

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