Lemon Seed Marketing's 'From the Yellow Chair' wins ACHR News HVAC All-Star Award
Lemon Seed Marketing has announced that its podcast, "From the Yellow Chair," has won the podcast category in The ACHR News' HVAC All-Star Awards 2026. The awards, presented annually, recognize individuals, businesses, and resources that significantly impact the HVAC community, with winners determined through online voting and editorial input.
"From the Yellow Chair," hosted by Crystal Williams, co-owner and lead strategist of Lemon Seed Marketing, and creative director Emily Fleniken, offers discussions with contractors, industry leaders, and business experts. The podcast aims to assist home service professionals in enhancing their branding, operational efficiency, and business growth while fostering enduring customer relationships.
Williams’ experience in a family HVAC business, combined with Fleniken’s branding and marketing expertise, positions the podcast as a resource that addresses both field realities and business decision-making essential for sustainable growth. The podcast covers various topics pertinent to contractors, including marketing strategy, branding, SEO optimization, lead generation, and social media marketing.
Fleniken noted that the podcast’s focus has always been on connection, highlighting the individuals and ideas that drive the industry forward. The HVAC All-Star Award further emphasizes Lemon Seed Marketing's contributions to contractor education and industry thought leadership by providing practical strategies and insights to help professionals succeed in the long term.
For more information about the podcast, visit lemonseedmarketing.com. To view the complete list of HVAC All-Star Award winners, visit achrnews.com/hvac-all-star-awards.
Lemon Seed Marketing is a full-service brand strategy agency dedicated to supporting businesses in the skilled trades. Founded by an industry veteran, the agency leverages its deep understanding of the home service sector to provide personalized consultations and measurable strategies that assist owners in effectively integrating their brand into all facets of their business.