ADA acquires Algonomy, strengthening its intelligent growth platform for a fully agentic experience

SINGAPORE and BENGALURU, India – ADA, a company specializing in data and AI experiences, has announced the completion of its acquisition of Algonomy, a leader in agentic decisioning for the retail sector. This acquisition is expected to enhance ADA's intelligent growth platform by incorporating AI decisioning technology, bridging the gap from data and insights to a fully agentic experience. The combined entities will operate in a total of 34 markets across the Asia-Pacific, United States, MENA, and Europe.

Algonomy, which evolved from the legacy companies Manthan and RichRelevance, is known for delivering autonomous and hyper-personalized customer experiences to over 400 leading brands globally.

The partnership is designed to create a platform that not only understands customers but also acts on their behalf. Every customer interaction will be analyzed through a comprehensive data foundation, enabling AI agents to make real-time decisions that determine the appropriate pricing, offers, products, and messages, ultimately delivering personalized responses across all customer touchpoints.

Srinivas Gattamneni, CEO of ADA, stated, "We believe every customer touch point will be AI agent driven, and we are building the world's most intelligent growth platform to power that world. With Algonomy, we add deep AI capabilities in personalization, merchandising, and supply-chain intelligence, bringing us closer to our vision." Atul Jalan, CEO of Algonomy, remarked on the opportunity the acquisition provides, emphasizing the importance of faster decision-making for brands in serving consumers.

Post-acquisition, clients will continue to have access to Algonomy's products, solutions, and teams while benefiting from the broader capabilities of ADA. The combined business will operate under the ADA brand globally.