BODYBAR Pilates Adds 40 New Territories to Growth Pipeline

July 31, 2026

BODYBAR Pilates, a modern Pilates franchise, announced significant growth with the addition of 17 new franchise owners and $26 million in systemwide sales in the first half of 2026. This expansion includes the signing of 40 new territories, bringing the franchise's total to 204, with 89 studios currently open and 70 in development.

During the first and second quarters of the year, BODYBAR Pilates opened 14 new studios across several states, including Arizona, California, and Texas, and celebrated the signing of its 200th development deal in June for the Austin area. The franchise now operates in 25 states, with plans to reach 28 by the end of the year and over 30 additional locations set to launch in the latter half of 2026.

This fall, BODYBAR Pilates will mark a milestone with its 100th grand opening in North Fort Worth, Texas. The event will coincide with a world-record-breaking gathering in the greater Dallas-Fort Worth area. Shay Werkheiser, owner of BODYBAR Pilates Fort Worth, expressed confidence in the brand's strength and support from the corporate team during this pivotal growth phase.

The company reported a 36% increase in systemwide sales over the same timeframe in 2025, welcoming over 10,000 new members and achieving 977,000 completed workouts. BODYBAR Pilates received external recognition, making the Entrepreneur Franchise 500 list in 2026 and securing a spot on the Inc. 2026 Best Workplaces list. CEO Matt McCollum emphasized the commitment to helping aspiring entrepreneurs advance health and wellness in their communities.

In addition to expansion, BODYBAR Pilates has invested in brand visibility through a national advertising campaign featuring real members and instructors. The brand is also set to revise class names to better represent workout outcomes and is launching a new instructor app to enhance the member experience. With 89 operating studios and 30 more scheduled to open this year, BODYBAR Pilates continues to seek qualified candidates interested in franchise opportunities.

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