Simplicity Acquires Mid-Atlantic Wealth Advisory Group and Welcomes Dennis Maguire and Robert Sayre to the Partnership

Simplicity Group has announced the acquisition of Mid-Atlantic Wealth Advisory Group, a Pennsylvania-based registered investment advisor (RIA). This firm supports professionals, business owners, and pre-retirees with holistic financial planning. Following the transaction's closure, Mid-Atlantic's founders, Dennis Maguire and Robert Sayre, will become partners at Simplicity, and the firm will rebrand as Simplicity Wealth Advisors.

Bruce Donaldson, Partner and CEO of Simplicity, expressed enthusiasm for the acquisition, stating, "The Mid-Atlantic team has built an exceptional reputation for client-centric planning, and we are thrilled to welcome Bob and Dennis to the Simplicity partnership. By integrating their deep advisory expertise with our unified securities and insurance platform, we are further accelerating the growth of the Simplicity platform." Donaldson also noted that the new partners would gain access to institutional-grade resources to expand their business in the region.

Dennis Maguire commented on the partnership, highlighting the advantages of Simplicity's securities platform: "Our decision to join Simplicity was driven by the undeniable strength and sophistication of their securities platform. In an increasingly complex market, having industry-leading tools and a deep bench of specialists at our fingertips is a total gamechanger. This partnership provides the engine to fuel our next chapter of growth, while ensuring our clients receive the most advanced planning solutions available today."

Robert Sayre added that the partnership's marketing innovation would enhance client engagement: "Marketing innovation is a cornerstone of Simplicity's success and bringing that power to our practice will transform how we educate and engage with our clients. By tapping into Simplicity's expansive support infrastructure, we can offload the operational complexities of the business and focus exclusively on what matters most: helping our clients achieve long-term financial security through holistic planning."

Mid-Atlantic Wealth Advisory Group has been assisting clients with financial planning since 2012, helping them construct effective plans to reach their goals. With decades of experience, the team focuses on maximizing growth opportunities while safeguarding assets against potential risks.

Simplicity Group positions itself as a leading partner for advisors, financial institutions, and consumers, delivering a combination of wealth accumulation and financial protection products. The firm claims to be one of the fastest-growing partnerships in the financial services industry, dedicated to client interests and anchored by principles of education, value, and partnership.