Laura Ashley H&M: New Kidswear Collaboration for Spring 2026

H&M and Laura Ashley will launch a new kidswear collection for Spring/Summer 2026 that combines heritage design with modern style. The collection will feature iconic prints from the Laura Ashley archive and will include a variety of dresses, separates, swimwear, and accessories for babies and kids. The collection, branded as Laura Ashley H&M, will be available in-store and online at hm.com starting May 21.

The collaboration aims to reimagine Laura Ashley's signature aesthetic in a fresh and playful way. It draws on the brand's well-known florals and classic patterns, offering a contemporary feel with coastal influences, including cheerful lemon prints and delicate shell motifs.

The range includes dresses, matching sets, easy-to-wear separates, swimwear, and accessories, all designed with comfort, durability, and versatility in mind. The collection features lightweight fabrics, a color palette of blues, yellow, white, and light pink, and details such as broderie anglaise, ruffles, and lace trims, reflecting both nostalgia and modern fashion sensibilities.

Sofia Löfstedt, Head of Kidswear Design at H&M, stated, "Bringing together the spirit of H&M kidswear with the enduring charm of Laura Ashley has been a dream collaboration. By combining Laura Ashley's iconic prints with our approach to kids fashion, we have together created a beautiful collection with a timeless feel." Helen Ashmore, Head of Design at Laura Ashley, added, "So many people have a personal connection to Laura Ashley and this exciting collaboration has allowed us to introduce a sense of nostalgia and heritage design to a new generation."

Laura Ashley, established in London in 1953, is recognized for its timeless prints and iconic designs in fashion, home textiles, and lifestyle products. The brand, synonymous with British style, is part of the Marquee Brands portfolio, which includes a range of leading consumer brands across various sectors.