Deliverect Partners with DataCandy to Connect Digital Ordering, Loyalty and Gift Cards Across Every Restaurant Channel
Deliverect has announced a partnership with DataCandy, a provider of loyalty and gift card solutions, aimed at assisting quick service and enterprise restaurant operators in enhancing customer retention across their first-party digital ordering channels. The integration connects Deliverect's digital ordering platform with DataCandy's loyalty engine, enabling restaurant operators to reward guests across all owned channels.
As digital ordering becomes increasingly fragmented, multi-unit operators are investing in their own web, app, and in-store channels to build direct relationships with customers and minimize reliance on third-party marketplaces. The Deliverect-DataCandy integration is designed to optimize the value of these owned channels, ensuring that every first-party order contributes to a single customer profile.
Ben Jackson, VP of Direct Sales at DataCandy, stated, "Every first-party order is an opportunity for a restaurant to show a customer they are valued. By connecting Deliverect's ordering platform directly to our loyalty engine, we're helping operators turn their owned channels into the most personal, most rewarding way for guests to order."
The integration ensures that first-party orders processed through Deliverect, including those from branded web and app channels, kiosks, and in-store points of sale, are automatically linked to corresponding DataCandy loyalty profiles. This consistency allows customers to earn and redeem points across all owned channels while providing operators with a unified view of customer behavior and program performance.
Furthermore, the integration addresses the operational challenges that have historically hindered the effectiveness of loyalty programs. It eliminates the need for manual reconciliation of points and recognizes loyalty status automatically at checkout, thereby enhancing the guest experience and enabling personalized offers based on ordering habits.
The partnership consolidates first-party ordering and loyalty data, allowing restaurant operators to shift focus from costly customer acquisition to sustainable retention on channels they control. Centralized insights assist in evaluating loyalty program performance without the need for multiple reports, facilitating easier transitions from first-time orders to repeat customers.