Natalia Dyer Named Global Muse for Purito Seoul

Natalia Dyer has been named the first global muse for Purito Seoul, a leading global skincare brand.

In newly unveiled campaign visuals, Purito Seoul highlights Dyer's distinctive natural beauty and understated elegance. She has gained widespread recognition for her refined and captivating image. The brand noted that her graceful sensibility and genuine warmth closely reflect Purito Seoul's core values, making her an inspiring choice for this role.

The company intends to expand the campaign through a phased rollout of interview content and visual editorials, with the aim of solidifying its brand identity across global markets.

A representative from Purito Seoul stated, "Amid rapid growth in key overseas markets, we selected our global ambassador to further strengthen the brand's global presence and identity. This appointment marks a significant turning point in our journey toward becoming a global brand." The representative also emphasized the brand's commitment to sustainable growth based on product competitiveness and brand philosophy.

Purito Seoul has maintained a philosophy centered on fundamentals within the fast-evolving K-beauty landscape, focusing on naturally derived ingredients and scientifically formulated skincare solutions. The brand aims to establish itself as a trusted global skincare brand through a refined ingredient philosophy and advanced technology.

Over the past four years, Purito Seoul has achieved approximately tenfold growth in global markets, driven by consumer trust in ingredient transparency and proven product performance. Its growth was recognized with the "2025 Olive Young Awards – Rookie Category." Building on this momentum, the company targets KRW 130 billion in revenue by 2026, with the representative adding, "This appointment serves as a starting point for elevating our brand philosophy and advancing toward global brand status."