Ajman Department of Tourism, Culture and Media Showcases the Emirate's Tourism Offerings at IMEX Frankfurt 2026
The Ajman Department of Tourism, Culture and Media is participating in IMEX Frankfurt 2026, an exhibition focused on the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, taking place in Frankfurt, Germany from 17 to 22 May 2026. This participation aims to enhance the Emirate's presence in the global tourism market.
This initiative is part of a strategic plan to boost Ajman's international presence in both business and leisure tourism sectors. The plan aims to attract investment opportunities and establish high-value partnerships across European and global markets, contributing to the goals of Ajman Vision 2030 in diversifying the economy and promoting sustainable tourism growth.
The Department intends to expand its network with leading global entities in the travel and tourism sector, enhance cooperation with event organizers, destination management companies, and travel agencies, and showcase Ajman's offerings, including luxury hospitality, beaches, cultural experiences, and modern infrastructure. Additionally, it aims to position Ajman as a preferred destination for business and leisure tourism.
The delegation from Ajman participating in the exhibition includes various government and private sector entities, such as Ajman Chamber, Ajman Saray, Al Zorah Beach Resort, and Wyndham Hotels & Resorts. His Excellency Mahmood Khaleel Al Hashmi, Director General of the department, emphasized the importance of this participation in strengthening Ajman's presence in the international business tourism, exhibitions, and conferences sector, particularly within the promising German market.
His Excellency stated, "Our participation in this global event comes as part of our ongoing efforts to showcase Ajman's tourism product and highlight the Emirate's advanced infrastructure, world-class hospitality facilities, and integrated tourism experiences." He also noted the significance of collaboration between public and private sector partners in enhancing the competitiveness of the tourism sector.
Through its international initiatives, Ajman aims to solidify its reputation as an integrated tourism destination that offers refined hospitality, cultural and leisure experiences, and a strategic location, appealing to visitors and investors worldwide.