From First Houston Store to Power 15 Deal Days: Inside VEVOR's Broader Push to Deepen Its U.S. Presence

VEVOR has announced a comprehensive growth plan for its U.S. operations in 2026, which aligns the brand's inaugural Power 15 Deal Days, a new retail store in Houston, and a partnership with the Houston Rockets. The company aims to enhance its presence in the American home improvement market through these initiatives.

The strategy began with the opening of VEVOR's first brick-and-mortar store in Houston, Texas, in January 2026. This development signals the brand's commitment to establishing a local presence and fostering community connections in a rapidly growing metropolitan area.

Shortly after the store's launch, VEVOR partnered with the Houston Rockets, leveraging the NBA team's broad fan base to boost brand recognition and loyalty among American homeowners, DIY enthusiasts, and trade professionals. The debut of the Power 15 Deal Days in May further ties these elements together, providing monthly promotions that reward customers with savings rather than focusing solely on inventory clearance.

Power 15 Deal Days will take place from the 15th to the 18th of each month, featuring significant discounts and special offers, including curated product selections and loyalty rewards for returning customers. The initial event concluded on May 18, and saw considerable engagement from VEVOR's customer base, particularly in the U.S. market.

VEVOR's full-year roadmap includes regular seasonal campaigns and ongoing promotions, culminating in major sales events such as Black Friday and Cyber Monday. The company's goal remains to be recognized as a comprehensive home improvement retailer, emphasizing their slogan, "Upgrade. The home creator way."