New P&G Survey Finds More Than 1 in 3 Girls Understand Skincare Better Than Their Period

Procter & Gamble's Always ® and Tampax ® have announced the launch of "Flow With a Glow" in partnership with WASH United, timed to coincide with World Menstrual Hygiene Day. The initiative aims to enhance access to modern menstrual health education. According to the company, while today's girls are well-versed in skincare routines and ingredients, there remains a significant gap in their understanding of menstrual health.

A recent study indicates that 79% of girls are interested in learning more about menstrual education. Interestingly, the study reveals that 35% of girls have a better understanding of their skin compared to their menstrual cycle, while only 20% feel more knowledgeable about their period than their skincare routine.

With "Flow With a Glow," Always and Tampax aim to bridge this knowledge gap by transforming menstrual education to align with familiar skincare principles, thereby helping girls feel confident, informed, and prepared for their periods.

The announcement underscores the commitment of Tampax and Always to make menstrual care as straightforward and understandable as skincare, promoting a more informed approach to menstrual hygiene and health worldwide.