easyGroup enters online retail with launch of easyShop.com marketplace in partnership with OnBuy.com

easyShop.com is set to launch as a new online marketplace that will expand the easy brand into mainstream retail. The platform is expected to go live later this year across 21 European countries.

easyShop.com represents a significant move by easyGroup into consumer retail, leveraging one of Europe's most recognized brands within a new sector. The platform is designed with a focus on simplicity and value, aiming to create a unified shopping destination for long-term growth.

The domain will be operated by OnBuy.com, an ecommerce and marketplace technology company powered by its proprietary OnCommerce platform. This technology supports large-scale cross-border trade and has already been validated through OnBuy's existing international marketplace, which has grown by more than 86% over the past three years, now offering over 100 million products across Europe.

Sir Stelios Haji-Ioannou, creator and owner of the easy family of brands, expressed optimism about the new venture, stating, "I believe an online retail marketplace using a great domain like easyShop is a natural next step." He indicated plans for a consumer-facing launch in the fourth quarter of 2026.

Cas Paton, CEO and Founder of OnBuy, highlighted that easyShop will facilitate retail expansion without the usual barriers, noting, "Working with the easy family of brands brings together one of Europe's most recognisable consumer names with proven marketplace expertise." Retailers will be able to register their interest for the platform at www.easyShop.com.

Founded in 2016, OnBuy has become a leading European online marketplace and technology provider, while easyGroup manages the easy brand with a commitment to creating value and supporting charitable initiatives through its profits.