Popilush Continues Retail Expansion with New Kohl's Partnership

Popilush, an award-winning shapewear fashion brand, has announced a partnership with Kohls.com, allowing the brand to reach millions of new customers. This collaboration will enable Kohl's shoppers to explore Popilush's signature sculpting styles, which are available in inclusive sizes ranging from S to 3XL.

This partnership marks the fourth major retail expansion for Popilush, following the launch of its flagship store in Las Vegas in 2025, as well as retail partnerships with Nordstrom.com and Macys.com. The initial offerings on Kohls.com will include a selection of best-selling dresses, swimsuits, and other apparel, with more styles expected to be added in the upcoming weeks.

"We're thrilled to introduce Popilush to Kohl's expansive digital community," said Eve DeMartine, Founder and CEO of Popilush. "Kohl's provides an incredible platform for us to introduce Popilush to a wider audience and continue redefining how women think about everyday dressing."

As Popilush continues to grow, the brand remains committed to designing styles that blend fashion and function, aiming to seamlessly integrate into modern wardrobes. The company's focus on innovation and inclusivity seeks to reshape the apparel category, offering women thoughtfully engineered clothing that supports and empowers from within.

Founded by CEO Eve DeMartine, a 2025 Inc. Female Founders 500 honoree, Popilush offers a range of apparel, including dresses, bodysuits, activewear, intimates, and workwear. The brand is dedicated to body positivity and self-love, encapsulated in its slogan, "It all starts inside," which reflects its mission to enhance beauty from within.