A NEW HERO SHINES BRIGHT AS JOICO PARTNERS WITH DC STUDIOS' SUPERGIRL

Joico has announced a collaboration with DC Studios in celebration of the upcoming film Supergirl, which is set to be released in theaters on June 26, 2026. This partnership aims to highlight themes of strength, resilience, and iconic power found within the film.

The collaboration features Joico's high-performance haircare and styling products, with an emphasis on the Hold Hero finishing spray. This product is designed to offer high hold and shine, along with other popular items from the Joico lineup such as Heat Hero and Power Spray, as well as select products from the Defy Damage collection.

To mark the launch of this partnership, Joico will introduce limited edition Supergirl-themed packaging for select products. Additionally, consumers will have the opportunity to receive exclusive gift-with-purchase offers at ULTA Beauty locations and on ulta.com, while supplies last. Joico will support the collaboration with various digital and in-store marketing initiatives throughout the promotional period.

Supergirl, directed by Craig Gillespie and produced by Troll Court Entertainment and The Safran Company, will be released in theaters and IMAX across North America starting June 26, 2026. The film is being distributed by Warner Bros. Pictures.

Joico, a part of Henkel Consumer Brands, has been a leader in the healthy-hair market since 1975, focusing on innovative hair care solutions aimed at promoting strong and healthy hair. Henkel's North American operations include a range of well-known brands across various categories, employing over 7,000 people in the region.