TripleLift Launches TL Direct, Self-Serve Platform for Sell-Side Orchestration Across Web, Mobile, and CTV

TripleLift has announced the general availability of TL Direct, a new self-serve platform designed to give buyers and sellers unified control over curated media outcomes across web, mobile, and connected TV (CTV). This announcement follows a successful Beta program where agencies, publishers, and brands, including Amerge, Raptive, and Zeroma, engaged with the platform.

TL Direct is built for speed, precision, and scale, allowing users to build and launch deals in minutes. The platform provides access to TripleLift's proprietary behavioral and contextual segments as well as partnerships with leading audience and measurement firms. Publishers can utilize the platform to create accessible 1:1 private marketplace (PMP) deals and curated offerings that leverage first-party data and lookalike modeling.

The platform also presents new opportunities for agency curation teams, third-party curators, and commerce media buyers, enabling them to facilitate deals that include curated supply, impactful creatives, and detailed audience targeting. TL Direct's interface supports various access methods, making it a bridge between human-led workflows and agent-led execution.

Driving TL Direct is TL Spark, which serves as TripleLift's intelligence layer, orchestrating different aspects like supply, creative, audiences, and performance in a unified system. Unlike traditional solutions that focus on single variables, TL Spark optimizes across multiple dimensions simultaneously, enhancing efficiency in programmatic transactions.