TOUS les JOURS Welcomed Thousands of Guests During 'BTS THE CITY ARIRANG LAS VEGAS'

TOUS les JOURS, a Korean bakery café chain, recently served as the official bakery café sponsor of 'BTS THE CITY ARIRANG LAS VEGAS', providing a K-bakery experience to thousands of fans and visitors. The event took place from May 22 through May 27, attracting attendees from around the world.

During the event, guests enjoyed a variety of Korean bakery favorites, themed experiences, and exclusive giveaways. TOUS les JOURS utilized this opportunity to introduce its signature offerings while connecting with a global audience through the recognized music-driven cultural event.

Pop-up activations were hosted at multiple locations in Las Vegas, which were transformed to reflect BTS THE CITY ARIRANG-themed décor. The events included complimentary samples of popular bakery items such as Red Bean Bread, Milk Cream Bread, and Kimchi Croquettes, as well as handcrafted beverages like Strawberry Lemonade and Iced Ube Latte.

Max Gallegos, Chief Marketing Officer of TOUS les JOURS USA, emphasized the brand's mission to connect people through food. "Partnering with 'BTS THE CITY ARIRANG LAS VEGAS' gave us a unique opportunity to connect with global audiences from around the world and share a taste of Korean bakery culture," he stated.

Following the positive response in Las Vegas, TOUS les JOURS plans to engage global audiences again this August with a dedicated fan experience near a concert venue. This activation aims to further showcase the brand's commitment to promoting Korean bakery culture and fostering connections through food and shared experiences.