Spiro nombra a Karen DeVault como vicepresidenta sénior de Cuentas de Crecimiento Global
Spiro has expanded its leadership in brand activations and events with the appointment of Karen DeVault as Senior Vice President of Global Growth Accounts within its Brand Activations and Events (BAE) division. This move comes in response to the growing trend of investment in experiences, as the company seeks to support clients looking for closer collaboration and greater commercial impact.
DeVault brings over 20 years of experience in leading integrated marketing and experiential programs across B2B and B2C sectors. She joins Spiro from Invisible North, where she served as Executive Vice President, overseeing integrated account strategy in experiential, digital, and collaborative programs. Previously, she spent seven years at Mosaic North America, helping to define the agency's integrated offering and leading programs for brands in consumer goods, technology, fintech, entertainment, beverages, streaming, and retail.
“Karen possesses an exceptional combination of qualities,” said Carley Faircloth-Kilmurray, Global Director of Marketing, Strategy, and Activations at Spiro. “She is deeply strategic but also incredibly practical. She understands client objectives, asks the right questions, and forges strong partnerships. This is why many of the brands she has worked with continue to trust her. By joining the BAE team, she brings expertise, perspective, and a collaborative style that complements the existing strengths within the company.”
In her new role, DeVault will focus on strengthening relationships with key clients and driving continued growth in Spiro’s Brand Activations and Events division. “The expectations clients have of their agency partners have changed significantly throughout my career,” DeVault stated. “The brands I work with are looking for senior partners who understand the realities of their business, can navigate complex environments, and know how to move from idea to execution without losing momentum. That’s what attracted me to Spiro. There is a true commitment to collaboration and delivering on promises.”
Jeff Stelmach, Global President of Spiro, remarked, “Karen has dedicated her career to building trusted relationships with some of the world’s leading brands. She knows how to help clients navigate complexity, align teams around a common goal, and turn ambition into action. We are excited to welcome her to Spiro and look forward to the value she will bring to the organizations we serve.”
DeVault’s appointment comes at a time when organizations are increasingly seeking experiences to not only connect with audiences but also to strengthen customer relationships and support broader business objectives. Her addition further enhances Spiro’s ability to meet this need through senior leadership and direct collaboration.