Ryde: Tackles SLEEP, Launching Its Newest Wellbeing Functional Shot In Partnership With Rob Gronkowski

June 22, 2026

Rob Gronkowski, a three-time Super Bowl champion and NFL legend, has announced a partnership with Ryde:, a functional wellbeing brand known for its 2oz dietary supplement shots. This collaboration coincides with the launch of Ryde: SLEEP, a new product designed to help individuals fall asleep faster and improve sleep quality using scientifically-proven, Informed Choice Certified ingredients.

Gronkowski, recognized for his "Full Gas" lifestyle, emphasizes the importance of knowing when to take a break. He incorporates Ryde:'s wellbeing shots into his routines to ensure he performs at his best, both on and off the field. The "Drink Ryde: It Works" campaign, led by Gronkowski, aims to simplify modern wellness routines by offering convenient, scientifically-backed shots.

The campaign features social content from Gronkowski that showcases the functional benefits of Ryde: products. In one video, titled "Zonk The Gronk," he humorously struggles with various sleep trends before opting for the straightforward solution of a Ryde: SLEEP shot. In another segment, "Little Shot, Game Changer," Gronkowski finds focus during a workout with the help of a Ryde: FOCUS shot, which he initially underestimated.

Ryder: SLEEP is formulated with Melatonin, GABA, L-Theanine, and Chamomile to support sleep quality, while Ryde: FOCUS is designed to enhance mental clarity. "Wellness shouldn't be a tedious chore," Gronkowski stated. "I've tried all the overhyped trends, and Ryde: keeps it easy. It just works." Andre Denischuck, General Manager, Wellness and Stimulation USA at Ryde:, highlighted the brand's philosophy of making wellness uncomplicated with effective, scientifically-supported ingredients.

Founded in 2016 and based in Dallas, Texas, Ryde: aims to redefine wellbeing by offering flavorful, functional supplement shots. The products contain zero sugar and zero calories, making them suitable for those seeking wellness on-the-go. For more information about Ryde:, visit us.ryde.com or follow them on social media.

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