Pirate's Booty Helps Families Say "Yes" to Imaginative Play This Summer with Captain Bob's Summer Quest

HERSHEY, Pa. – Pirate's Booty brand has launched Captain Bob's Summer Quest, a collection of activities aimed at encouraging families to create engaging summer adventures. Designed to inspire creativity and family connection, the initiative provides playful ways for children to explore and engage in imaginative play throughout the summer months.

The new project comes alongside an updated look for the Pirate's Booty portfolio, which now features an Aged White Cheddar flavor with added cheese, further enhancing its appeal to families.

Research from a 2025 study indicated a notable decline in unstructured play among children, linking it to increased time spent in digital environments. The study emphasized that unstructured play is essential for fostering creativity, emotional regulation, and improved social interactions among peers.

Actor and comedian Ellie Kemper and expert babysitter Chelsea Anderson have collaborated with Pirate's Booty to share activity ideas that promote creativity and connection for summer fun. Kemper expressed her enthusiasm for the brand's commitment to family-friendly activities, highlighting that meaningful moments can arise from simple interactions. "Pirate's Booty's Summer Quest was built around a simple idea: helping families find easy ways to connect through play," said Eric Bowers, VP of Salty Marketing for The Hershey Company.

Captain Bob's Summer Quest features various activities suitable for both indoor and outdoor play, such as Create A Compass, Chalk Cove, and 'Aye-Aye' Spy. This guide is set to be available as a free download at piratesbooty.com in July, providing families with accessible ideas for imaginative adventures.