Should I write my press release in Word or Google Docs?

Either works. The templates on this page are plain text, so they paste cleanly into both. Write and review in whichever one your team shares, then paste the final text into your distribution form as plain text so stray formatting doesn't carry over.

What does ### mean at the end of a press release?

It tells an editor the release has ended. In North America the traditional mark is -30-, and ### is a more modern equivalent. Put it on its own line after the last paragraph.

What is a boilerplate in a press release?

It's the short "About" paragraph near the end that describes the company or organization. Say what it does, who it serves, where it's based and its website. Write it once and reuse it on every release.

How long should a press release be?

In PR Gun's database, the median release ran from 394 words on PRLog (2,275 releases, September 20 to October 30, 2026) to 834 words on EIN Presswire (6,796 releases, February 18 to October 30, 2026), and 615 words on PR Newswire (82,398 releases, January 4 to October 31, 2026). PR Gun's guidelines recommend 450 to 800 words and say releases under 450 words may not be indexed by Google News.

What should I put in a press release headline?

The company name, an active verb and the news, in sentence case. Use numerals for numbers. In PR Gun's database, median headlines ran from 82 characters on PRLog (2,275 releases, September 20 to October 30, 2026) to 106 on GlobeNewswire (6,085 releases, May 6 to October 18, 2026), so about 85 to 100 characters is typical.

Is this press release template free to use?

Yes. Copy any template on this page, change it however you like and use it for any release. You don't need to send it through PR Gun.

Resources

Press Release Template, 10 Fill-In Templates by Type (2026)

PR Gun Editorial Team

Nov 1, 2026 19 min read

Press Release Template, 10 Fill-In Templates by Type (2026)

By the PR Gun Research desk. Prices verified November 1, 2026.

Need a press release template? Copy the master template below, then swap in the lines from one of 10 fill-in templates by type, from product launch and funding to awards and survey results. Every template keeps the same frame, a headline, dateline, lead, quote, boilerplate, media contact and ###. Fill it to the length real releases run. In PR Gun's database, the median PR Newswire release ran 615 words with a 97-character headline (82,398 releases, January 4 to October 31, 2026).

This page is a template library. It's built for copying, filling in and checking. If you want the lesson on how to write each part, start with how to write a press release and come back here for the template that matches your news. Every company, person, web address and phone number in the samples is invented. Web addresses end in .example and phone numbers use the 555 range, so nothing here points to a real business.

How do you use a press release template?

Pick the template that matches your news. Copy the master template into your editor, then replace its headline, lead and proof lines with the ones from the type template. Swap every bracket for a real fact. If you can't fill a line with something true, delete it. A short release with real facts beats a long one with filler.

Each type template comes with a benchmark from PR Gun's database of published press releases. The benchmark shows what releases on one wire actually looked like in 2026, with that wire's count and date range. These figures cover every release on the wire, not just that type of news. Our database doesn't split the numbers by release type, so treat them as a target for any release you send there.

Here's the spread across the 11 wires with at least 300 releases in the 2026 window.

What to measure	Lowest wire	Highest wire	PR Newswire
Median words	PRLog, 394 (2,275 releases, Sep 20 to Oct 30)	EIN Presswire, 834 (6,796 releases, Feb 18 to Oct 30)	615
Median headline characters	PRLog, 82	GlobeNewswire, 106 (6,085 releases, May 6 to Oct 18)	97
Email visible in the text	PR Newswire, 4.0%	Newswire.com, 96.3% (3,251 releases, May 6 to Oct 31)	4.0%
Phone number in the text	24-7 Press Release, 16.4% (5,331 releases, Dec 31, 2025 to Oct 30)	Newswire.com, 68.8%	31.2%
Contains a quote	PRLog, 36.9%	Send2Press, 79.3% (479 releases, May 7 to Oct 30)	56.3%

PR Newswire's figures cover 82,398 releases published January 4 to October 31, 2026. Its pages often hide or obscure contact emails, so its 4.0% measures what readers can see in the published text, not what the company sent in. "Quote" means the text contains "said", "says" or "stated". The full table for all 11 wires is in our press release statistics.

Master press release template (copy and paste)

This is the full frame. Every type template below plugs into it. Keep the order, because editors expect the news first and the background last.

[Logo, optional] FOR IMMEDIATE RELEASE (or) EMBARGOED UNTIL [Day, Mon. Date, Year, time and time zone] [Headline in sentence case. Company + active verb + the news. About 85 to 100 characters.] [Subhead, optional. The next most important fact, often a number or a date.] [Summary, if your distribution form asks for one. One or two plain sentences, no links.] [CITY, State], [Mon. Date, Year] -- [Company], [a short description], today [verb] [the news]. [Why it matters to the reader, with one number.] [Details. What it is, who it's for, how much, when and where.] [Proof. A number, a date, a price, or a customer or partner who agreed to be named.] "[A quote that gives a view or a reason, not a repeat of the headline]," said [Full Name], [title] at [Company]. [Next step. Where to buy, sign up, attend or learn more, with one link.] [Optional second quote, from a customer, partner or investor.] About [Company] [What it does, for whom, and where it's based. One fact about size or history. Website.] Media contact [Full Name], [title] [Company] [email] [phone] [Link to images or a press kit] ###

Two lines are often skipped. The summary line matters on PR Gun, whose editorial guidelines ask for a summary of up to 250 characters, with no links, right after the headline. The images link matters because reporters on deadline need a photo they're allowed to use. Our press kit guide covers what to put behind that link.

Press release templates by type

Each template below shows only the lines that change. Paste them over the headline, lead, details and proof lines of the master template. Everything from the quote down stays the same unless the template says otherwise.

1. Product launch press release template

Use it when something new goes on sale or opens to users. The lead needs the product name, who it's for and when they can get it.

[Company] launches [product], a [category] that [main benefit] for [audience] [CITY, State], [Mon. Date, Year] -- [Company] today launched [product], a [category] that [solves what problem] for [audience]. It's available [date] for [price] at [where to buy]. [Up to three features, each tied to a problem a user has.] [Proof. A test result, a beta user count or a named early customer.] "[Why you built it, in plain words]," said [Full Name], [title] at [Company]. [Price, platforms, regions and the link to buy or sign up.]

Sample headline, invented. Plumbeck Home launches a $24 plug timer that shuts off space heaters left running overnight

Benchmark. In PR Gun's database, the median PRWeb release ran 607 words with a 95-character headline, 56.2% included a phone number and 78.4% contained a quote (5,684 releases, March 30 to October 31, 2026). More launch detail is in our product launch press release guide.

2. Funding announcement press release template

Use it when a round closes. Name an investor only if they've agreed to be named, and only give the amount if you're ready for it to be public.

[Company] raises [amount] [round] led by [lead investor] to [what the money is for] [CITY, State], [Mon. Date, Year] -- [Company], a [short description], today announced it has raised [amount] in [round] funding led by [lead investor], with participation from [other investors]. The company will use the funding to [hire, build, expand into what]. [Traction you can share. Customers, growth or a milestone, with dates.] "[Why now and what changes for customers]," said [Full Name], [title] and co-founder of [Company]. "[Why the investor backed the company]," said [Full Name], [title] at [Investor]. [Total raised to date, if public. Hiring link, if hiring.]

Sample headline, invented. Fernwick raises $6 million seed round led by Tamsin Hill Ventures for its school bus app

Benchmark. In PR Gun's database, the median GlobeNewswire release ran 708 words with a 106-character headline, the longest of the 11 wires. An email was visible in 63.9% and a quote appeared in 46.1% (6,085 releases, May 6 to October 18, 2026). See our funding announcement guide.

3. Partnership press release template

Use it when two organizations agree to work together. Say what customers get, not just that a deal exists.

[Company A] and [Company B] partner to [what customers can now do] [CITY, State], [Mon. Date, Year] -- [Company A], a [short description], and [Company B], a [short description], today announced a partnership that [what it does for customers]. [When it starts and who can use it.] [How it works, in two or three sentences.] "[What this gives our customers]," said [Full Name], [title] at [Company A]. "[Why we chose this partner]," said [Full Name], [title] at [Company B]. About [Company A] [Boilerplate] About [Company B] [Boilerplate]

Sample headline, invented. Quellwater and Ambergate Labs partner to print shipping labels from a shared inventory dashboard

Benchmark. In PR Gun's database, the median Business Wire release ran 597 words with a 91-character headline. An email was visible in 94.0%, a phone number in 53.9% and a quote in 64.0% (2,784 releases, September 24 to October 18, 2026). See our partnership press release guide.

4. Acquisition press release template

Use it when a deal is signed or closed. Say which one it is. If either company is public, check disclosure timing with your investor relations team first.

[Buyer] [agrees to acquire / acquires] [Target], adding [what the buyer gains] [CITY, State], [Mon. Date, Year] -- [Buyer], a [short description], today announced it has [signed an agreement to acquire / completed its acquisition of] [Target], a [short description]. [Terms you can disclose, or "Terms were not disclosed."] [Expected closing date and any approvals still needed, if not yet closed.] [What changes for customers and employees of both companies, and what stays the same.] "[Why this deal, why now]," said [Full Name], [title] at [Buyer].

Sample headline, invented. Corvane Analytics acquires Pinemoor Data, adding hospital billing reports to its dashboard

Benchmark. In PR Gun's database, the median PR Newswire release ran 615 words with a 97-character headline, 31.2% included a phone number and 56.3% contained a quote (82,398 releases, January 4 to October 31, 2026). See our acquisition press release guide.

5. Executive appointment press release template

Use it for a new hire or promotion at the leadership level. Lead with the person's name, the new title and the start date.

[Company] names [Full Name] [title] [CITY, State], [Mon. Date, Year] -- [Company], a [short description], today named [Full Name] as [title], effective [date]. [Name] will lead [what they'll own] and report to [whom]. [Two or three past roles or results, with company names and years.] "[What this person brings and what they'll fix first]," said [Full Name], [title] at [Company]. "[Why they took the job]," said [New Hire's Name]. [Who they replace, if anyone, and that person's next step, if public.]

Sample headline, invented. Ridgemoor Freight names Dana Okafor chief operating officer

Benchmark. In PR Gun's database, the median ACCESS Newswire release ran 764 words with a 92-character headline. An email was visible in 94.0% and a quote appeared in 64.7% (11,396 releases, July 10 to October 31, 2026). See our executive appointment guide.

6. Event press release template

Use it to announce a public event, or to report on one after it's over. If you only want reporters to show up and cover it, a media advisory is the shorter, one-page tool for that job.

[Organizer] hosts [event name] on [date] in [city] to [purpose] [CITY, State], [Mon. Date, Year] -- [Organizer] will host [event name], a [type of event] for [audience], on [Day, Mon. Date] from [time] to [time] at [venue and address]. [Ticket price or "Admission is open to the public at no charge."] [Speakers, performers or highlights, each with a name and title.] [How to register or buy tickets, with one link. Deadline, if any.] "[Why this event, why this year]," said [Full Name], [title] at [Organizer]. [Accessibility, parking or transit details.]

Sample headline, invented. Lakemoor Makers Guild hosts its first winter craft fair on Dec. 12 in Duluth

Benchmark. In PR Gun's database, the median EIN Presswire release ran 834 words with a 93-character headline, 62.2% included a phone number and 47.1% contained a quote (6,796 releases, February 18 to October 30, 2026).

7. Award press release template

Use it when your company or someone on your team wins or is named a finalist. Name who gave the award and how winners were picked, so it reads as news and not as a boast.

[Company] wins [award name] from [organization] for [what] [CITY, State], [Mon. Date, Year] -- [Company], a [short description], has won [award name] from [awarding organization], which recognizes [what the award is for]. [How winners were chosen and how many entries there were, if the organizer published it.] [The work that won, in two or three sentences.] "[Credit to the team or the customer, plus what it means]," said [Full Name], [title] at [Company]. [Where the full list of winners is published, with a link.]

Sample headline, invented. Sunvale Dental Studio wins Tucson Small Employer of the Year from the Desertline Business Council

Benchmark. In PR Gun's database, the median 24-7 Press Release release ran 525 words with a 92-character headline. A phone number appeared in 16.4% and a quote in 53.5% (5,331 releases, December 31, 2025 to October 30, 2026).

8. New location or grand opening press release template

Use it for a new store, office, clinic or restaurant. Local reporters want the address, the opening date and anything people can see or do on day one.

[Business] opens [new location type] in [neighborhood or city] on [date] [CITY, State], [Mon. Date, Year] -- [Business], a [short description], will open its [first / second / number] location at [street address] on [Day, Mon. Date]. [Hours.] [What's new or different at this site. Size, services, jobs added.] [Grand opening details. Time, ribbon cutting, offers, who's attending.] "[Why this neighborhood]," said [Full Name], [title] at [Business]. [Parking, transit and a link to the location page.]

Sample headline, invented. Copperwick Bakery opens second shop in east Boise on Nov. 14

Benchmark. In PR Gun's database, the median PRLog release ran 394 words with an 82-character headline, the shortest of the 11 wires. A phone number appeared in 22.9% and a quote in 36.9% (2,275 releases, September 20 to October 30, 2026). For a business that's brand new, see our new business press release guide.

9. Nonprofit announcement press release template

Use it for a grant, a campaign, a new program or a milestone. Name the people the work helps and give one number that shows the need.

[Nonprofit] [launches / receives / reaches] [program, grant or milestone] to [help whom] [CITY, State], [Mon. Date, Year] -- [Nonprofit], a [city]-based nonprofit that [mission in a few words], today [announced what]. [Who it helps and how many.] [The need, with one sourced number and its source.] [How the program or money will be used, and when.] "[What this means for the people we serve]," said [Full Name], [title] at [Nonprofit]. [How readers can volunteer, donate or apply, with one link.] About [Nonprofit] [Mission, year founded, area served, website.]

Sample headline, invented. Riverwick Literacy Project receives $120,000 grant to add evening tutoring for adult learners

Benchmark. In PR Gun's database, the median Send2Press release ran 545 words with a 95-character headline, and 79.3% contained a quote, the highest share of the 11 wires (479 releases, May 7 to October 30, 2026).

10. Data or survey press release template

Use it when you publish original research. Reporters will ask how the data was collected, so put the method in the release, not just the findings.

[Company] [survey / study] finds [main finding with a number] [CITY, State], [Mon. Date, Year] -- [Main finding with a number], according to a new [survey / study] by [Company]. The [survey / study] of [sample size] [who] was conducted [dates] by [who ran it]. [Second and third findings, each with a number.] "[What the finding means for the reader]," said [Full Name], [title] at [Company]. Methodology [Sample size, who was asked, how (online, phone), dates, who ran it and the margin of error, if one applies. Link to the full results.]

Sample headline, invented. Tallmere Insights survey finds 41% of U.S. renters paid a fee to break a lease in 2026

Benchmark. In PR Gun's database, the median Newswire.com release ran 725 words with a 93-character headline. An email was visible in 96.3% and a phone number in 68.8%, the highest shares of the 11 wires (3,251 releases, May 6 to October 31, 2026). For a published example of a data page, see our press release statistics.

What does a filled-in template look like?

Here's the survey template filled in. Tallmere Insights, its people, its survey and every number in it are invented for illustration.

FOR IMMEDIATE RELEASE Tallmere Insights survey finds 41% of U.S. renters paid a fee to break a lease in 2026 Most paid the fee because of a job move, the survey of 1,000 renters found OMAHA, Neb., Nov. 10, 2026 -- Forty-one percent of U.S. renters who ended a lease early in 2026 paid a fee to do it, according to a new survey by Tallmere Insights. The online survey of 1,000 adult renters was conducted Oct. 5 to 12, 2026. Of renters who paid a fee, 58% said they moved for a new job. Fees most often equaled one or two months of rent. "Most people who break a lease aren't being careless," said Priya Hale, research director at Tallmere Insights. "They're chasing a job, and the fee comes as a surprise." Methodology Tallmere Insights surveyed 1,000 U.S. adults who rent their home, online, Oct. 5 to 12, 2026. Full results are at tallmere.example/renters-2026. About Tallmere Insights Tallmere Insights runs consumer surveys for housing and finance companies. It is based in Omaha. Learn more at tallmere.example. Media contact Jordan Pike, communications lead Tallmere Insights press@tallmere.example 402-555-0188 ###

This sample is short on purpose so you can see the frame. A real release would add a paragraph or two of findings to reach the 450 words PR Gun's guidelines recommend.

Which template should you start with?

Startup. Your first release is usually the product launch or funding template. If you're doing both in one month, send them separately. Two clear headlines beat one crowded one.
Small business. The grand opening, award and event templates fit most local news. Put the street address and hours in the lead, since that's what a local reader needs.
Agency. Save the master template with your client's boilerplate and contact block already filled in. Then each new release only needs the type lines.
Public company. Acquisitions, executive changes and results carry disclosure rules. Use the templates for structure, then have your investor relations team set the timing and wording.
Nonprofit. Use the nonprofit template, and put one sourced number about the need in the second paragraph.

Fill it in right, a quick checklist

Every bracket is replaced, or its line is deleted.
The headline is in sentence case, with only the first word and proper nouns capitalized. That's AP style, and PR Gun's editorial guidelines ask for it too. AP style also uses numerals for numbers in headlines.
The dateline city is in capital letters. Months are shortened when used with a date (Jan., Feb., Aug., Sept., Oct., Nov. and Dec.), and the rest are spelled out.
The lead says who, what, when, where and why.
There's at least one quote from a named person with a title.
A second person has checked every name, number and date.
The media contact has both an email and a phone number. PR Gun requires both in the contact section.
No "click here", no words in all capitals and no exclamation points for hype. PR Gun's guidelines reject those as spam.
The length lands near 450 to 800 words, the range PR Gun's guidelines recommend.
The release ends with ###.

For a longer pre-send review, use our press release checklist or paste your draft into the PR Gun press release auditor.

Frequently asked questions

Should I write my press release in Word or Google Docs?: Either works. The templates on this page are plain text, so they paste cleanly into both. Write and review in whichever one your team shares, then paste the final text into your distribution form as plain text so stray formatting doesn't carry over.
What does ### mean at the end of a press release?: It tells an editor the release has ended. In North America the traditional mark is -30-, and ### is a more modern equivalent. Put it on its own line after the last paragraph.
What is a boilerplate in a press release?: It's the short "About" paragraph near the end that describes the company or organization. Say what it does, who it serves, where it's based and its website. Write it once and reuse it on every release.
How long should a press release be?: In PR Gun's database, the median release ran from 394 words on PRLog (2,275 releases, September 20 to October 30, 2026) to 834 words on EIN Presswire (6,796 releases, February 18 to October 30, 2026), and 615 words on PR Newswire (82,398 releases, January 4 to October 31, 2026). PR Gun's guidelines recommend 450 to 800 words and say releases under 450 words may not be indexed by Google News.
What should I put in a press release headline?: The company name, an active verb and the news, in sentence case. Use numerals for numbers. In PR Gun's database, median headlines ran from 82 characters on PRLog (2,275 releases, September 20 to October 30, 2026) to 106 on GlobeNewswire (6,085 releases, May 6 to October 18, 2026), so about 85 to 100 characters is typical.
Is this press release template free to use?: Yes. Copy any template on this page, change it however you like and use it for any release. You don't need to send it through PR Gun.

How we researched this

Benchmarks come from PR Gun's database of published press releases, computed November 1, 2026. Releases published January 1 to October 31, 2026, deduplicated by headline within each wire, with bodies of at least 50 words, for wires with at least 300 releases. Each wire's own count and date range is shown next to its figures, because coverage windows differ. The figures cover all releases on a wire, not one type of news.
"Email visible" counts an email address in the published text. "Phone" counts a phone number pattern. "Quote" counts "said", "says" or "stated".
AP style points were checked on November 1, 2026 against the Purdue OWL AP style page (months and datelines), Writing Explained's AP headline page and the University of Houston-Downtown Dateline headline guide (sentence case and numerals). The ### and -30- end marks and the boilerplate definition follow Wikipedia's press release article, checked the same day.
PR Gun's rules come from prgun.com/guidelines, and its prices from prgun.com/pricing, both checked November 1, 2026.
All sample companies, people, numbers, web addresses and phone numbers are invented.
PR Gun sells press release distribution and competes with the services on this page.

Filled in your template? PR Gun reviews every release before distribution and usually gets it out in 24 to 48 hours. Plans are $49, $99, $199 and $399, and PR Max adds AP News and USA Today. If you'd rather not fill in the template yourself, PR Gun's pricing page lists press release writing as free. See PR Gun pricing.

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