openPR Review (2026), What Open PR Is and What It Costs

By the PR Gun Research desk. Prices verified November 1, 2026.

openPR (openpr.com, often searched as "open pr") is a German press release posting site run by Einbock GmbH in Hannover. Its footer dates the site to 2004. Business users can post one free release every 30 days. More releases need credits, sold from EUR 49 plus VAT for one up to EUR 399 plus VAT for 500, as of November 1, 2026. openPR publishes your release on its own site. It isn't a newswire and has no U.S. national wire product. It fits small companies that want a cheap, permanent online copy of their news.

Searching "open PR" for a GitHub pull request? This page is about openPR, the press release site.

What is openPR?

openPR is a press release portal. You fill in a web form, openPR activates it during business hours, and the release goes live as a page on openpr.com. There's a German sister site, openPR.de, for releases in German.

The terms name the operator as Einbock GmbH, Prinzenstr. 1, 30159 Hannover, and the footer reads "© 2004 - 2026 openPR". On November 1, 2026, the home page counted 4,531,010 press releases by 286,549 authors.

That archive is the product. openPR doesn't promise to send your release to newsrooms, AP News or a wire like PR Newswire. Its submit page talks about global reach and SEO, but the thing you can count on is a dated page on openpr.com, sorted into one of its categories.

The same home page showed releases posted by ABNewswire, another distribution service. So some openPR pages come from other services passing releases along, not only from companies posting directly.

How much does openPR cost?

openPR sells credits. One credit publishes one release. Prices are in euros, plus VAT, and the credits page says the offer is "exclusively for entrepreneurs."

The big packs are very cheap per release. That pricing suits agencies and resellers that post a lot. A company with one announcement a quarter can usually stay on the free plan.

Three other costs matter. Editing or deleting a published release costs 10 euros each time. Unused credits lapse three years after you order them. And the terms say there's "no right of revocation or right of return" between businesses, and that "the payout of credits is not possible." Treat a credit purchase as final.

Our older version of this page said paid posts started at EUR 19. That price isn't on openPR's credits page today, so we removed it.

Is openPR free?

Yes, with limits. The submit page allows "1 free release maximum per 30 days." The rules for free posts are strict.

• It's for business users. The form says openPR doesn't accept Gmail or other free email addresses, and releases sent from them will be deleted.
• You must give a full postal address and complete press contact. The form says it won't publish a release that lists only an email address or URLs.
• The release text needs at least 1,700 characters and no HTML formatting.
• Repeated, duplicate or spammy releases are deleted, as are releases sent with submission software. Adult content and pill or supplement releases aren't allowed.
• Releases only go live on working days, Monday to Friday. Business hours are 9.00 am to 5.00 pm CET, and anything sent outside them waits in a queue.

On links, openPR's pages disagree. The FAQ says "up to 3 links are allowed," and the submit form says "no more than 5 links." Plan for three and you're safe under both.

Does openPR get you into Google News?

openPR doesn't promise it. Its FAQ gives tips for "getting published with your press release at Google News," which tells you inclusion depends on the release. Its own rules are specific.

• Upload an image. The form's tip says "Without an image the press release WILL NOT be listed by Googles News." Images must be at least 1200 x 900 pixels and at most 2000 x 2000 pixels and 1 MB.
• Keep the headline to 110 characters at most.
• Write real paragraphs. The FAQ asks for at least 80 words in one paragraph and warns against one sentence per line.
• Don't add a table of contents, and don't stuff the text with links.

The 110-character limit is roomy compared with what the big wires publish. In PR Gun's database of published press releases, the median headline ran from 82 characters on PRLog (2,275 releases, September 20 to October 30, 2026) to 106 on GlobeNewswire (6,085 releases, May 6 to October 18, 2026). Our headline length study has the full breakdown.

How does openPR compare with other low-cost services?

openPR has no U.S. national wire product, so there's no fair price for a "400-word U.S. national release." Here's what each service charges for its closest product, all read from vendor pages on November 1, 2026.

The choice comes down to what you need. If you want a permanent page and a link, openPR's free plan is hard to beat. If you need your release on news and financial sites in the U.S., you need a distribution package. For more options, see our cheap press release distribution guide and our pricing guide.

Is openPR legit?

Yes, openPR is a real, long-running business. It names its operator and address, publishes its prices and terms, and its footer dates the site to 2004. Its Trustpilot page showed 4.2 ("Great") on November 1, 2026, but from only 15 reviews, which is too few to lean on. G2 and Capterra blocked our requests, so we have no rating from them.

"Legit" isn't the same as "right for you." An openPR page is a publication, not press coverage. A reporter didn't choose to write about you. Keep that in mind before you put an openPR link in a pitch or an "as seen on" strip. Our guide to "as seen on" logos explains where that line sits.

Who should use openPR?

Startup. You're pitching reporters yourself and want a public, dated version of your launch news. The free monthly release does that at no cost.

Small business. A new location or product, mostly for your own site and customers. Use the free plan, add a strong image and keep paragraphs long so the release has a chance in Google News.

Agency. The 100 and 500 credit packs make openPR a cheap extra channel for client news. It doesn't replace a wire when a client expects U.S. media distribution.

Public company. Not a fit for disclosure news. openPR doesn't offer wire distribution.

It's also a poor fit if you only have a Gmail address, need a release out on a weekend, or expect to edit often, since each change costs 10 euros.

How to submit a press release on openPR

1. Go to openpr.com/news/submit.html. Use openPR.de for a German release.
2. Enter your name and a company email address. Free email addresses aren't accepted.
3. Pick a category and write a title without a link in it. The form warns that releases with a link in the title or archive name will be deleted.
4. Paste plain text of at least 1,700 characters, then add an "about" section and a full postal address with press contact.
5. Upload an image of at least 1200 x 900 pixels with a caption of up to 130 characters.
6. Enter a credit code if you have one, accept the terms, preview and submit.

Then wait. The FAQ says releases don't go live right away and are only published on working days.

Frequently asked questions

What is openPR?

openPR is a German press release posting site at openpr.com, run by Einbock GmbH in Hannover. Its footer dates the site to 2004. Business users post releases on its site for free once every 30 days or with paid credits.

Is openPR free?

Yes, for one release every 30 days. You need a company email address and a full postal address. More releases need credits, from EUR 49 plus VAT for one.

How much does openPR cost?

As of November 1, 2026, credits cost EUR 49 for 1, EUR 169 for 10, EUR 199 for 30, EUR 229 for 50, EUR 349 for 100 and EUR 399 for 500, all plus VAT. Credits lapse after three years.

Can you edit a press release already published on openPR?

Yes. Editing or deleting a published release costs 10 euros. You can order it from the button at the bottom of the release or from service.open-pr.com.

Does openPR get into Google News?

It can, but it isn't promised. openPR says a release without an image won't be listed by Google News, and it recommends headlines of 110 characters or less and paragraphs of at least 80 words.

Is openPR legit or a scam?

It's a legitimate business with a named operator, published prices and terms. Its Trustpilot score was 4.2 from 15 reviews on November 1, 2026. It's a posting site, not a newswire.

Can I get a refund on openPR credits?

The terms say there's no right of revocation or return between businesses, and credits can't be paid out.