Why 'As Seen On' Logos Matter and When You Can Use Them

By the PR Gun Research desk. Updated November 1, 2026.

"As seen on" logos are a row of news outlet logos on a website that shows where a company has appeared. They matter because visitors read them as proof that others have noticed you. That's also the risk. The FTC's Endorsement Guides say "the name or seal of an organization can be endorsements." So only show a logo where you really appeared, link it to the page, and don't suggest an outlet reviewed or recommends you when it only carried your press release.

What does "as seen on" mean?

On a website, "as seen on" (or "as seen in") means your company, product or news has appeared on that outlet. It's a short claim, and visitors fill in the details themselves. Most will assume a journalist chose to write about you.

There are three very different ways to "appear" on a news site.

A press release that's syndicated to a news site is your own text, posted on that site through a feed. The outlet didn't review your product, interview you or vouch for you. It's still a real placement, and it's fine to point to it. Just describe it as what it is.

Why do "as seen on" logos matter?

They work as social proof. A visitor who doesn't know you sees names they do know, and that can make them trust you enough to keep reading. That's why you see these strips on home pages, landing pages and sales pages.

The same power is why accuracy matters. The FTC's Endorsement Guides define an endorsement as a message "consumers are likely to believe reflects the opinions, beliefs, findings, or experiences of a party other than the sponsoring advertiser." They add that "the name or seal of an organization can be endorsements." A news logo placed next to your "Buy now" button can read as the outlet backing you. If all that happened was a syndicated release, that impression is wrong. This is general information about the guides, not legal advice.

Outlets also own their logos. PR Gun's own logo tool carries a disclaimer that "the media outlets, names and logos are the property of their respective owners." Using a logo doesn't give you any link to the outlet.

When can you use "as seen on" logos?

Use a simple test. Could a visitor click the logo and find you on that outlet's site? If yes, you can show it, worded to match what's there. If no, leave it off.

• Do show a logo for any outlet that wrote about you, quoted you or interviewed you.
• Do show a logo for a site that carried your press release, if you link to that page and use wording like "Our news has appeared on."
• Do keep a list of the URLs behind each logo, with the date you checked them. Syndicated pages can be taken down later. NewswireJet's FAQ, for example, says "individual publishers control how long their pages remain live."
• Don't show logos of outlets you've never appeared on, or ones you hope to appear on.
• Don't write "recommended by," "trusted by" or "endorsed by" next to a news logo unless the outlet really said so.
• Don't label a paid or sponsored post as if an editor chose it.

Readers ask whether you can use these logos "if you aren't famous." Yes. Fame has nothing to do with it. Accuracy does. A small business mentioned once in a local paper can show that paper's logo, linked to the story.

"As seen on" vs. accolades. What's the difference?

An accolade is something an outlet or group gave you, like an award, a ranking or a "best of" list. "As seen on" only says you appeared. Keep them in separate sections of your site. An award logo next to a press logo can make a syndicated release look like a prize.

How do you get genuine "as seen in" coverage?

Earned coverage comes from reporters deciding your news is worth a story. A distribution service can put your release in front of more people, but no service can promise a journalist will write about you. EIN Presswire's FAQ guarantees publication on the networks it controls, not that the media will use your release.

1. Have real news. A launch, a hire, data, a local first. See our how to write a press release guide.
2. Make it easy to reach you. In PR Gun's database of published press releases, 31.2% of 82,398 PR Newswire releases published January 4 to October 31, 2026 included a phone number in the text, compared with 62.2% of 6,796 EIN Presswire releases (February 18 to October 30, 2026). Put a name, phone and email in every release. Our study Can a Journalist Actually Reach You? has the details.
3. Include a quote a reporter can use. 56.3% of those PR Newswire releases had one, measured by the words "said," "says" or "stated."
4. Pitch the right reporters directly. A short, personal email to a reporter who covers your topic beats a mass blast.
5. Follow up once, then move on.

If you only get syndicated placements at first, that's still useful. You can link to them and describe them accurately while you work on earned stories.

Where should "as seen on" logos go on a website?

• Home page. A single row below the main headline is common. Keep it to outlets you can link.
• Sales or landing pages. Put the row near your offer, but keep the wording accurate about what kind of appearance it was.
• Press page. List every appearance with the headline, date and link. This is where a visitor or reporter goes to check.
• Newspaper logos. If a local paper covered you, link to the story or a copy of the clipping.

Less is more. Three real, linked logos are more convincing than ten unlinked ones.

Frequently asked questions

What are "as seen on" logos?

They're a row of news outlet logos on a company website showing where the company has appeared. Visitors read them as social proof, so they should match real, linkable appearances.

Can I use "as seen on" logos if my press release was syndicated?

You can point to the placement, but describe it accurately. Use wording like "Our news has appeared on," link to the release page, and don't imply the outlet reviewed or recommends you.

Do "as seen on" logos mean the outlet endorses the company?

No. An appearance isn't an endorsement. A syndicated release is the company's own text posted through a feed. Since the FTC says an organization's name or seal can act as an endorsement, word the section so it doesn't suggest one.

If I'm mentioned in a newspaper, can I show its logo?

Yes, if a reporter wrote about you or quoted you. Link the logo to the story or a copy of the clipping, and keep a record of the date.

Can I use "as seen on" logos in ads?

Ads raise the stakes, because a logo next to an offer reads more like a recommendation. Use only outlets where you really appeared, and match the wording to the type of appearance.

Do "as seen on" sections matter on websites?

They can help visitors trust a company they don't know. They help most when each logo links to a real page and the wording is accurate.