PR Gun vs EIN Presswire (2026), Pricing, AP News and Fit

By the PR Gun Research desk. Prices verified November 1, 2026.

Disclosure. PR Gun wrote this head-to-head. We sell press release distribution and compete with EIN Presswire for the same buyers. On several points below, EIN Presswire comes out ahead, and we say so.

PR Gun vs EIN Presswire on November 1, 2026. EIN Presswire's Basic package is $149 for one release of up to 700 words and lists placement on AP News, with USA TODAY Network distribution based on relevance. PR Gun's tiers are $49, $99, $199 and $399, with AP News and USA Today named on the $399 PR Max. EIN Presswire is the better value for one release with AP News if you write it yourself. PR Gun suits buyers who want writing and journalist outreach.

How do the two services compare?

EIN Presswire labels the extra free release on Pro+ a limited-time offer, with a countdown timer on the page. The $83.17 figure depends on it. For more detail on each EIN plan, see our EIN Presswire pricing page.

What does EIN Presswire's output look like?

• In PR Gun's database of published press releases, the median EIN Presswire release published February 18 to October 30, 2026 ran 834 words (N = 6,796). That's the longest median of the 11 wires in our table.
• 62.2% of those 6,796 EIN Presswire releases included a phone number, and 51.7% showed an email address in the published text.
• 47.1% included a quote, and the median headline ran 93 characters.
• 2.5% of EIN Presswire headlines in the window were written in all capital letters.

The 834-word median sits above EIN Presswire's 700-word Basic limit. By our count, more than half of the EIN releases in this sample ran longer than Basic allows, so they'd have needed Pro+ or Corporate. If your release runs long, budget for that. PR Gun publishes no word cap, and its guidelines suggest 450 to 800 words.

When EIN Presswire is the better pick

• You want AP News on a single release for the lowest posted price. EIN Basic is $149. It lists AP News placement and Nexstar, plus U.S. TV and radio and USA TODAY Network distribution based on relevance. PR Gun's AP News option is also $149, but EIN adds the other networks in that price.
• You care about refund flexibility. EIN refunds within 60 days if you've used under 25% of credits. PR Gun refunds only before review begins.
• You send long releases. EIN publishes word limits up to 2,500 on Corporate, so you know where you stand.
• You want finance-desk visibility. EIN lists Bloomberg Terminals on every package. PR Gun doesn't list Bloomberg.
• You want a long track record. EIN says it's been distributing news since 1995, as part of Newsmatics.

When PR Gun is the better pick

• You need the release written. PR Gun's FAQ says writing is free. EIN's pricing page doesn't offer writing.
• You want named journalists pitched. PR Pro at $199 includes 250 journalist contacts in one category. Media Outreach is also sold alone at $75 per category of 250 contacts.
• AP News isn't the goal and budget is tight. PR Basic at $49 and PR Standard at $99 cost less than EIN Basic.
• You want FOX, NBC, CBS and ABC affiliates named. PR Standard lists digital affiliates of all four.

EIN Presswire vs PR Newswire, briefly

Many readers here are also weighing EIN Presswire against PR Newswire. EIN says it isn't part of Cision or PR Newswire and runs its own distribution platform. It posts prices. PR Newswire doesn't. Our data shows the two wires carry different kinds of copy. The median EIN Presswire release ran 834 words, against 615 words for PR Newswire releases published January 4 to October 31, 2026 (N = 82,398). 62.2% of EIN releases had a phone number, against 31.2% on PR Newswire. For PR Newswire's side, see PR Gun vs PR Newswire and PR Newswire pricing.

Which one suits each type of buyer?

Startup that can write. EIN Basic at $149 is hard to beat for one launch with AP News. If nobody on the team writes, PR Gun's $99 PR Standard with writing may get you further.

Small business with steady news. EIN Corporate works out to $66.60 a release across 15 releases. PR Gun's packs reach 40% off at 24 releases. Count how many you'll really send in a year before buying either.

Agency. EIN's 2,500-word Corporate limit handles long client copy. PR Gun's outreach adds journalist pitching, which EIN's pricing page doesn't list.

Public company. Neither pricing page describes a regulatory disclosure circuit. Check our PR Newswire vs Business Wire page.

For a wider list of EIN substitutes, see our EIN Presswire alternative guide and the EIN Presswire review.

Frequently asked questions

Is EIN Presswire cheaper than PR Gun?

It depends on the tier. EIN Basic is $149. PR Gun's PR Basic ($49) and PR Standard ($99) cost less, while PR Pro ($199) and PR Max ($399) cost more. For one release with AP News, EIN's $149 includes more named networks.

Does EIN Presswire include AP News?

Yes. Its pricing page lists AP News, Nexstar Media Group and USA TODAY Network on all packages as of November 1, 2026. AP News placement has no condition, while U.S. TV and radio and USA TODAY Network distribution are based on relevance.

What is EIN Presswire's word limit?

700 words on Basic, 1,000 on Pro+ and 2,500 on Corporate. PR Gun publishes no word limit.

Can I get a refund from EIN Presswire?

EIN's FAQ says refunds are available within 60 days of purchase if under 25% of credits were used, prorated by remaining credits.

Is EIN Presswire part of PR Newswire?

No. EIN says it isn't part of Cision or PR Newswire. It's run by Newsmatics and has distributed news since 1995.

EIN Presswire vs PR Newswire, which is better?

EIN posts prices from $149. PR Newswire is quote only and much larger, with 82,398 releases in our 2026 sample against 6,796 for EIN. Pick on budget and how much reach you need.