Case Study — Targeted Media Outreach
Xarion Laser Acoustics, an innovative aerospace technology company, needed to announce its U.S. market expansion and showcase its contact-free ultrasonic quality inspection technology to manufacturing industry leaders.
Xarion sought to strengthen its presence and authority in the competitive manufacturing sector. PR Gun executed a strategic media outreach campaign targeting leading industrial and manufacturing publications, positioning the company directly in front of key industry professionals and potential customers.
We published the press release on our platform and delivered it to a curated list of 399 highly relevant media contacts, with personalized outreach and up to two timely follow-ups, totaling 1,075 emails sent. We received 7 responses, with 2 converting into media placements for Xarion.
While public relations services often charge thousands of dollars, we charge $75 per category, which includes outreach and follow-up to a minimum of 250 contacts. We leverage our high email reputation, which yields open rates far exceeding industry standards, along with our established relationships and contacts.
The result: coverage in Quality Digest and AdvancedManufacturing.org, two respected industry publications read by exactly the audience Xarion needed to reach.
Want your story in front of the journalists who cover your industry?
Targeted Media Outreach is $75 per category, including a curated list of 250+ relevant contacts, personalized outreach, and follow-ups.
