PACSUN AND KRISTIN KONEFAL DRAW FROM THE NATURAL WORLD IN NEW COLLECTION

Pacsun has launched the latest collection from its Pac Artist Network in collaboration with artist Kristin Konefal. Known for her vibrant paintings inspired by the relationship between humanity and nature, Konefal has created an exclusive assortment of swimwear and summer-ready pieces for this collection.

The collection features original designs by Konefal, developed in partnership with Pacsun's design team. It includes a four-piece assortment, featuring a swim set and a graphic tee exclusive to Pacsun. Konefal utilized a mix of organic printmaking techniques and digital manipulation to bring her artwork to life, offering a preview of her upcoming series titled "portals."

Konefal expressed her excitement about the collaboration, stating, "My upcoming series is driven by the idea that everyday experiences – whether it's spending time in nature, connecting with another person, getting lost in music, or any of the countless other moments that transport us – can become gateways to seeing ourselves and the world differently. I loved working with the Pacsun team to extend this idea beyond the canvas, and I hope these pieces inspire a sense of curiosity and encourage people to engage a little more deeply with the world around them."

Richard Cox, Chief Merchandising Officer at Pacsun, highlighted the resonance of Konefal's work, saying, "Kristin's work immediately resonated with us because of its vibrant energy and uplifting point of view. Working closely together throughout the creative process allowed us to preserve the spirit of her original artwork while translating it into something new for our customers. That spirit of collaboration is central to our co-creation philosophy and the foundation of Pacsun's Pac Artist Network."

This collaboration reflects Pacsun's ongoing commitment to partnering with artists to create original collections that celebrate creative expression across various disciplines. The newest collection is now available in select Pacsun stores and online, with prices ranging from $40 to $50.