KuCoin Becomes Official Partner of UAE Team Emirates - XRG, Debuts at the Tour de France

KuCoin, a global cryptocurrency exchange, announced its partnership with UAE Team Emirates – XRG, a prominent professional cycling team. This collaboration will be showcased during the 2026 Tour de France, with KuCoin's branding displayed on team buses, support vehicles, and fleet cars throughout the three-week race.

Under the exclusive agreement, KuCoin will serve as the team's sole partner in the categories of Cryptocurrency Exchanges, Blockchain Trading Platforms, and Crypto Wallet Services. This partnership unites two organizations committed to innovation, precision, and long-term excellence.

The Tour de France emphasizes the importance of teamwork and synchronization, mirroring KuCoin's mission to establish a reliable global digital asset infrastructure grounded in discipline and strategic coordination. "We are incredibly proud to partner with UAE Team Emirates – XRG and launch this collaboration on cycling's grandest stage," said BC Wong, CEO of KuCoin.

UAE Team Emirates – XRG features top cyclists, including multiple Tour de France champion Tadej Pogačar, and has established itself in the international cycling arena through rigorous preparation and execution. This partnership represents an expansion of KuCoin's global sports sponsorship portfolio, enhancing its brand visibility on an international level.

Further collaborative initiatives involving UAE Team Emirates – XRG and Tadej Pogačar are expected to be announced later this season.

Founded in 2017, KuCoin serves over 40 million users in more than 200 countries. The platform is recognized for its user-centric approach and offers access to over 1,500 digital assets while maintaining strong security and compliance measures. UAE Team Emirates – XRG is noted as a leading UCI WorldTour cycling team with numerous Grand Tours and Monument Classics victories, featuring some of cycling's top talent.