MobileFuse Wins Digiday Best CSR Initiative Award for Employee Green Energy Program
MobileFuse has been awarded the Best CSR Initiative category at the 2026 Digiday Media Buying & Planning Awards for its Employee Green Energy Program. This award recognizes the corporate social responsibility initiative that has been particularly effective in promoting an environmental or social cause.
The Employee Green Energy Program was introduced in 2023 following MobileFuse's greenhouse gas inventory, which revealed that over 44% of the company's measured emissions stemmed from employee home energy use. As a remote-first organization, MobileFuse identified an opportunity to address these emissions.
“MobileFuse has been publishing its independently verified GHG Inventory reports since 2021 and these reports have shown us where we can make the greatest impact,” said Pete Gonsiorowski, Director of Ad Quality at MobileFuse. “We’re proud of the participation we’ve seen from different teams across the company on our Employee Green Energy Program and look forward to increasing that even more this year.”
Since the program's launch, more than 20% of MobileFuse employees have transitioned to renewable home energy, resulting in a reduction of over 100 metric tonnes of carbon emissions, which is comparable to planting approximately 4,800 trees. By addressing emissions at the source, the initiative decreases the amount of carbon offsets necessary for MobileFuse to maintain its CarbonNeutral® certification. The company estimates that achieving 80% participation could lead to an annual emissions reduction of more than 259 metric tonnes.
The award further underscores MobileFuse's ongoing sustainability efforts, which include annual greenhouse gas reporting, CarbonNeutral® certification, commitment to the Science Based Targets initiative (SBTi), participation as a charter member of Ad Net Zero US, and accolades from the Ad Net Zero Awards and Digiday Greater Good Awards. Detailed information about MobileFuse's sustainability initiatives is available on their website.