Joie Expands into Canada, Bringing Globally Trusted Baby Gear to More Families

Joie, an internationally recognized baby gear brand, is expanding its presence in North America with a new line of car seats, strollers, and essential home products aimed at modern parenting. The company's entry into the Canadian market follows its successful expansion into the U.S. in 2024, driven by demand from families and child safety advocates for its products in Canada.

The launch is viewed as a natural progression for Joie, which aims to make its award-winning baby gear available to more families, allowing parents to feel assured as they manage different stages of early childhood. Jerry Ingraham, Chief Marketing Officer & Chief Strategy Officer of Joie, emphasized that parents face numerous daily choices and should not have to compromise on the quality of baby gear.

Joie's Canadian offerings include a selection of strollers and car seats that comply with local safety standards and surpass industry testing requirements. The collection features a variety of products designed to assist families from infancy through toddlerhood, emphasizing safety, quality, and functionality.

Among the featured items are several strollers such as the ginger™, a height-adjustable stroller with a lie-flat newborn mode, and the nutmeg™, a lightweight travel stroller designed for ease of use. The car seat line includes the mint UAS™, a lightweight infant car seat available with built-in UAS anchors and base-free installation. Joie products are now available through Amazon Canada and at selected retailers like West Coast Kids, with additional products set to launch in the Canadian market.

Founded in 2011, Joie is recognized as one of the fastest-growing baby brands globally. The family-owned company focuses on creating products that combine safety, style, and practicality. Joie's products are distributed in over 100 countries and are trusted by families worldwide, reflecting the company's dedication to making parenting easier and more enjoyable.