Captello Launches Healthcare Database, Turning Every Provider Interaction Into Provable Revenue
A new enrichment layer for an event-to-revenue intelligence platform has been introduced, providing National Provider Identifier (NPI) lookup, access to 6.8 million verified U.S. healthcare providers, and clinical intelligence. This development aims to enhance the efforts of healthcare event teams in reaching the appropriate providers and tracking their sales pipeline, and it is available immediately.
Captello, the only event-to-revenue intelligence platform, announced the Captello Healthcare Database, which is designed specifically for companies selling to healthcare professionals. The new feature allows healthcare providers' records to be retrieved in real time with a single badge scan at events, supplying comprehensive and verified data such as NPI, specialty, and deliverable emails.
According to company data, traditional contact records often fall short for healthcare applications, as they lack essential identifiers like NPI and specialty classifications. With evidence showing that up to 79 percent of event leads do not receive follow-up, missing these details can translate to lost opportunities and revenue. The Captello Healthcare Database addresses these gaps by featuring expansive coverage of 6.8 million healthcare providers, alongside millions of executive contacts and numerous facilities.
Ryan Schefke, Chief Executive Officer of Captello, emphasized the importance of connecting with the right providers after initial lead capture, stating that the Healthcare Database equips teams with the crucial data needed to convert initial interactions into measurable outcomes. The database utilizes NPI lookups to ensure that provider records are accurate, enabling further follow-up to be streamlined and effective.
The enriched data is verified regularly to meet compliance standards and enhance outreach efforts. Available as an add-on to Captello’s existing Enrichment Engine, the Captello Healthcare Database aims to simplify the lead-to-revenue process for its users. For more details on the coverage and features, interested parties can visit the Captello website.
Captello serves as a lead capture system for enterprise event programs, facilitating the tracking of every event interaction to ensure accurate pipeline attribution. Trusted by prominent companies such as AT&T, IBM, and Amazon, Captello combines sales, marketing, and event data into a cohesive platform to provide insights and security for its users.