Pokeworks Builds Momentum in First Half of 2026 with Franchise Growth and Menu Innovation
Pokeworks, a fast-casual poke brand, has reported strong sales and transaction momentum for the first half of 2026. With the opening of new locations, the signing of development agreements, and ongoing menu innovation, the company is positioned for continued growth as it enters the latter half of the year.
Since the beginning of 2026, Pokeworks has opened five new locations and signed multiple franchise agreements. The brand plans to expand its presence in key regions including New York City, Long Island, California, Denver, Boston, Nashville, and Texas, as it seeks new real estate opportunities nationwide.
Currently, Pokeworks operates 85 locations across 22 states, marking a 10% year-over-year increase in unit growth. Additionally, the company has eight more locations under construction, set to open throughout the remainder of the year. Pokeworks is reportedly doubling industry sales and transaction performance, indicating strong unit-level economics, largely driven by its existing franchise partners.
Peter Yang, Co-Founder and Head of Development at Pokeworks, expressed confidence in the brand's growth, stating, "We've had a strong first half of 2026, and it's a direct reflection of the confidence our franchise partners have in Pokeworks." He mentioned that the company is committed to expanding thoughtfully while supporting franchisees in their growth.
In addition to its growth, Pokeworks has launched a new High-Protein Surf & Turf Bowl, which features ahi tuna, chicken breast, avocado, surimi salad, edamame, greens, and ramen noodles. This new menu item offers 44 grams of protein per bowl and is designed to align with current consumer trends toward protein-rich options.
Pokeworks' progress has also been acknowledged through several accolades, including a place on the Inc. 5000 list and Fast Casual's Top 100 Movers & Shakers list for the seventh consecutive year. The brand is noted for being the highest-rated poke brand in the U.S., reflecting its commitment to customer satisfaction and guest experience.