RKD Promotes Ellen Roeder to Senior Vice President of Strategic Growth
RKD Group, a fundraising and marketing agency for nonprofit organizations, has promoted Ellen Roeder to the position of Senior Vice President of Strategic Growth. This promotion recognizes her leadership, commitment to client partnerships, and efforts to assist mission-driven organizations in achieving significant growth.
Roeder brings over 22 years of experience in Fortune 500 companies, direct-to-consumer marketing, and nonprofit fundraising. She has emerged as a prominent figure in brand fundraising, which focuses on leveraging an organization’s brand to enhance donor engagement and improve fundraising performance. Throughout her career, she has been instrumental in aligning brand strategy with fundraising efforts to create measurable impact.
Kevin Jones, CEO of RKD Group, praised Roeder's contributions, stating, "Ellen is a strategic leader who consistently delivers exceptional results for our clients. Her passion, innovation, and commitment to client success embody the very best of RKD." He expressed excitement about recognizing her leadership with this promotion.
Max Bunch, Chief Growth Officer, highlighted Roeder's focus on relationships, noting that her commitment to clients is deep-rooted in the relationships she builds. He said, "Those relationships run deep and are built on listening with intentionality and serving with urgency. For Ellen, it means her heart matches her hustle."
In her new role, Roeder will oversee strategic growth initiatives across RKD's nonprofit client portfolio, aiding organizations in enhancing their brands and improving fundraising performance amid a complex philanthropic landscape. Jones remarked, "Ellen represents the future of nonprofit growth," emphasizing the need for organizations to adopt integrated strategies that foster long-term donor relationships.
Founded in 1970, RKD Group specializes in serving the needs of nonprofit clients and is recognized for its adaptability to changes in technology and culture affecting philanthropy. The firm supports various organizations, including Susan G. Komen and The Salvation Army, with integrated fundraising strategy, omnichannel marketing, and digital transformation.